So, you’re looking to invest some resources into online marketing for your startup.
Well, digital marketing for startups is a bit different than digital marketing for existing brands or businesses. How? With a startup, you most likely don’t have room for any error, and thus, can’t afford to waste time and money on bad ideas.
The good news? We can help you avoid those bad ideas completely!
In this article, we’ll breakdown 6 awesome digital marketing strategies for startups. We’ll also tell how to make the absolute most out of those ideas, as well as how to tweak them to fit your niche.
Now then, let’s get started!
1. Start With a Well-Made Website
If you’re looking for a place to start your digital marketing efforts, look no further than your brand’s website. In fact, your website is the most important piece of your online marketing strategy and the thing everything else should be built around.
If you don’t have someone on your team who can handle web development and design, consider investing in the help of a professional. They can ensure your website is made well from the ground up for important factors like SEO and user experience.
2. Attach a Blog to Your Website
Once you have a website for your business or brand, your main goal going forward is driving traffic to that website. After all, your website has all of the information about your company in one spot, as well as ways to convert users to customers, making it great for introductions.
While there are lots of ways to get people to visit your website, a blog is most likely the best and most effective way. You’ll be able to get traffic from all over the web using a blog, as well as inform users about relevant topics to your brand or business.
You’ll also be able to add a voice and some personality to your brand, which is quite helpful to your marketing efforts, especially early on.
3. Get Active on Social Media
When searching for startup marketing ideas, you’re most likely looking for effective and affordable strategies to invest in. Perhaps the most effective marketing strategy to invest in, the one that offers the most bang for your buck, is social media marketing.
With that in mind, it’s very easy to dig yourself in a hole with social media marketing. Not posting the right kinds of content, or utilizing the wrong platforms, is a great way to waste both time and money.
A pro tip? Look at what other brands in your niche are doing and tweak it to fit your needs. Don’t try and reinvent the wheel and let other people’s success guide you down the right path.
4. Create a Referral Program
While digital marketing is a necessity to grow and find new customers and clients, it shouldn’t be your complete focus. Because if you’re not keeping your current customers and clients happy, they’re going to leave, making it nearly impossible to expand.
That’s why we suggest that you find ways to keep the people you do have in your corner already happy. And one of the best ways to do just that is to take care of them via a referral program.
Again, this not only helps you get your name out there via word of mouth, but it also makes a positive impression on the people that already support your brand. It also is a low-risk strategy, as word of mouth advertising is more effective than something like online, radio, or TV advertisements.
5. Consider Doing Random Giveaways
It goes without saying, but getting people to talk about your brand or business online should be one of your biggest goals. That’s why we suggest you consider doing routine giveaways as a way to create positive buzz on the web.
Of course, this does require a bit of an investment on your part. But if you can afford to give away something people actually want, you can get tons of attention online, which is the overall goal here.
6. Listen to What Your Audience Wants
As a startup, it won’t take long for your audience to start dishing out feedback about what it is you’re doing. From online reviews to success using certain strategies, you’ll quickly find out what works and what doesn’t.
It sounds elementary, but listening and paying attention to your audience is a great way to ensure you continue to go down the right path. Failure to do so could be an early death sentence to your startup, or at best, a major delay in growth.
How to Master Digital Marketing for Startups
Well, there you have it! That is a guide on how to master digital marketing for startups!
So, if you have a new brand or business, and you want to invest in online marketing, keep these ideas in mind so you can get the results you’re looking for!
Remember, a well-made website is the center of every effective digital marketing strategy. If this isn’t something you think you can handle in-house, it’s more than worth investing in the help of a professional to ensure it’s done right.
Social media marketing, along with a blog, is a great way to drive traffic to that website. And referral programs and giveaways are two creative ways you can take care of your existing customer base.
Last but not least, you need to make sure you listen to what your audience has to say. They’ll tell you what works, and what doesn’t, allowing you to tweak your digital marketing strategy as you go.
Looking for more advertising tips and tricks? Check out our blog!