Your brand—beyond a fancy business card or catchy logo (although those are great, too)—plays a significant part in your company’s overall performance and success.
Nearly half of customers consider becoming loyal to a brand after their first purchase. After all, we crave consistency, security, and stability. Your brand marketing strategy has the power to influence one-time customers into becoming lifelong loyalists.
Because your brand is your face, personality, and values. It’s what signifies your intent and lasts beyond the transactions. It builds trust with your clientele, and if it’s truly excellent, it may even hit upon an emotional nerve.
Regardless of the size of your business, you need to focus on this aspect of your company. Keep reading for 2020’s top tips for elevating your brand’s game.
1. Evaluate Your Current Brand Message
Perhaps you’re a new start-up and don’t have a brand just yet—that’s okay. We’ll get to you next.
If you’ve already got a brand in place when was the last time you measured its efficacy?
According to this Killer Spots article, you can measure your brand awareness in several ways, such as:
- Sending surveys out to customers
- Using the Google Search Console to understand your website performance
- Evaluating the number of new leads you’re getting—or not getting
- Taking the time to scour your reviews
These are just a few of many ways to check on your brand’s popularity and success, on- and off-line. The results will tell you whether you should change tactics or double-down on your efforts.
2. Consider Some Go-To Branding Methods
How you choose to advertise your brand is personal to your business. Find a few methods that resonate with you and use your branding budget to implement them. This visual identity is essential for your company’s recognition.
Some ways to consider using your brand are:
- Wrapping your car in a logoed decal
- Making a noticeable logo and putting its design on all your products
- Hosting giveaways and/or contests on your social media platforms
- Advertising on TV or in the local newsletter
With some of these strategies in mind, remember that a consistent presence is vital. Can you sustain a giveaway regularly? If not, you may want to consider one job that lasts a long time, such as wrapping your vehicle.
If none of these options float your boat, get creative! 2020 is all about innovating and staying flexible.
3. Take Advantage of User-Generated Content (UGC)
If you’re ballin’ on a budget, UGC is your friend. What does this term mean, exactly?
User-generated content consists of many things, including Instagram posts, testimonials, texts, all generated by your clientele. Your consumers are the ones posting, and they’re the ones who consider UGC more authentic content (by 2.4 times!).
Let’s say you have a product that someone posts a photo of to Instagram with a glowing caption. This alone helps bring awareness to your brand. Then you, as a business, can reshare this content on your own page.
Essentially, you’re getting a free referral out of it, it creates brand desire, and it establishes trust. It’s a win-win-win!
Your Brand Marketing Strategy Shouldn’t Get Ignored
Consider your own interactions as a consumer in the world. You want to buy products or services from a company you trust, one whose message you vibe with, and one that’s authentic and transparent.
That’s why your brand marketing strategy is so important—it accomplishes all these things and then some! It’s time to get to branding.
Before you do, though, keep scrolling our blog for more great content like this.