Attracting viewers to your website is crucial to running a successful business.
The more viewers on your site, the more chances people will engage and buy your product.
However, it takes more than just creating a website to succeed. You need to know how to market your site in order to draw in loyal customers.
This article will give you SEO marketing ideas to keep people clicking to your site.
1. Create Web-Friendly Content
It’s important to remember that you’re writing for online viewers.
The people who are reading your site have literally millions of alternative things they could be doing on the internet. This meant you need content that keeps them engaged.
When writing blog posts, remember to separate your words into “chunks.” You don’t want large paragraphs that no one in the digital age is going to read.
Break up your text into two to three sentence blocks instead.
Remember to keep your content interesting and informative. You need to fulfill a need that your reader can’t get elsewhere. Having empty, useless content just for the sake of filling up webspace will send users running.
Include internal links within your content that sends users to other places within your website.
2. Include Videos
If a picture is worth a thousand words then a video is worth a million.
Video marketing is one of the best ways to increase engagement with your site. Most people on the internet would rather watch a short video than read an entire article.
Create videos that introduce your company and yourself.
Feature an employee of the month so that people can put faces to what your company is. Remember to use keywords on your videos so that they can be picked up on Youtube.
Provide useful information to your viewers through your videos. Use videos to showcase your product or service, show people how it works rather than telling them.
3. Give Users an Experience
For this step, you’re going to have to go out into the real world and meet customers face to face.
Set up a booth with your product at a local fair or expo. Invite people to come by and try your product for themselves.
If you’re selling virtual reality goggles, let people try them. Encourage them to take a photo in your gear and post it on social media.
Plan interactive event ideas so that people can see what you’re selling up close.
While you have their attention, hand out business cards that give the link to your website. This will increase your web traffic.
Implement These SEO Marketing Ideas
These SEO Marketing ideas will have people flooding onto your website.
Remember to keep your content consistent and always use proper links and keywords.
Also, remember that sometimes the best way to meet new customers is to greet them face to face and draw them into your website that way.