350 new websites are put up every minute. That’s a lot to compete with. Of course, not all of them will be good, and many will die out, but there’s a huge sea of online competition.
A great way to make sure you’re seen is to market on many platforms. That’s right, we’re talking about social media marketing.
So here are our top social media business blogging tips to help you reach a wider audience and grow your business.
Let Your Audience Know How to Engage With You
When you branch out to social media platforms, let your existing audience know you’re doing so! This way they can follow you over, and help that channel grow as well!
This process is really easy to do too, so you have no excuse not to. When you’re signing off on your main platform, announce to your audience about your new social media presence.
Something as simple as, “We’re now on Instagram, so don’t forget to follow us over there @businessaccount so you can see all the cool stuff we’re posting.” That’s all it takes.
Make Sure Your Marketing Matches the Channel
Instagram is for photos. TikTok is for short intriguing videos. YouTube is a great way to supplement existing blog content.
But you’re not going to post a YouTube video of you reading off your latest blog. That’s ridiculous! Instead, your video will be more of an instructional guide you can use to supplement your blog.
Just like your Instagram won’t be a photo of your latest blog post either. It’s going to be a photo of something engaging and exciting happening in your company.
The point is, you have to market specifically for each channel. Just because something is trending on TikTok doesn’t mean it’s going to fly on YouTube.
Focus on the trends for that channel, and make sure they line up with that content, and your overall business method.
The Algorithm Matters
Your SEO team focuses on what’s going on behind the scenes with Google. With that same idea in mind, you need your SMM team to know what’s happening with Facebook, Instagram, TikTok, and YouTube algorithms.
Doing so will help you organically rank better and reach a wider audience with less marketing costs.
You don’t usually need to be the first one to explore an algorithm. But make sure your team is reading up on the latest news for that channel.
Keep an Editorial Schedule
Just like you plan out your blog posts, you should plan out your posts for each of the platforms you’re on. This will make your marketing more effective, and help you coordinate across channels.
You may also want to consider marketing and sales orchestration. This another way to help you organize content across platforms. You can learn more here.
Let Social be Social
Social media is meant to be exactly that: media that is social. So when someone tags your business in a post, respond to them! If they post a comment, answer it! Even if it’s just a simple “Thanks!” your audience will appreciate hearing from a brand they like.
You responded to every comment when your blog first went live. So respond to your audience now when they communicate with you through other venues.
These Business Blogging Tips Will Help You Create an Engaging Social Media Platform
Ready to reach a wider and more engaged audience? These social media business blogging tips will help you get there. Remember, be social, let people know where to find you, and make sure you’re material fits the platform.
Keep checking back for amazing tips to help you grow your business faster.
