Over one billion people use YouTube, so it is a huge platform where you can market yourself and your brand through video content. Improving your YouTube marketing strategy can be very beneficial to you and your business.
There are tons of ways to help with your YouTube marketing strategy! Many people enjoy watching a video to learn about something rather than reading text on a screen.
More and more people are wanting to connect with brands through video content, so as a business owner, you should be listening.
Keep reading our guide for six clever ways to better your youtube marketing strategy.
1. Good Looking Thumbnails and Titles
Getting clicks on your videos is going to be the most important aspect of your YouTube marketing strategy.
As a video creator, you may think that the only thing you need to focus on is the content of your video and the rest will follow but that isn’t the case. No matter how good the content in your video is, people won’t click if the title or thumbnail isn’t appealing.
The titles of your YouTube video should be descriptive but also help to entice the viewer to click and watch your video. Sometimes people use clickbait to get people to click on their videos. This can be effective, but some viewers feel like it is lying to your audience.
There are also many different apps that can help you make appealing thumbnails. Try to make all of your thumbnails look cohesive so they look good together on your channel page. Make good content, but also make sure that your thumbnails and titles will compel a person to click and watch your video.
2. Content is King
Once people have clicked on your video you will want them to stay so make content that is worth watching. If you have a good title and thumbnail but boring content, then no one is going to stick around and see what you have to offer.
If you’re trying to market one of your products on your YouTube channel, then you need to get creative.
People don’t want to watch a person go on and on about a product as that tends to get boring and they could abandon your channel as well as the product.
Think outside of the box! Make a video of people actually demoing or using the product. Get other people to review your products in a fun way. Your options for video content are endless and you should be having fun creating them so people can have fun watching them.
3. Link to Your Website
Whenever you’re using social media to market your products or services, you should always make sure to link back to your website. If you make it easy for potential customers to find your website, then it will be easier for them to make a purchase from you.
Throughout your YouTube videos, you can add annotations to links back to your website or a specific product. This is a great way for people to see exactly what you’re talking about in real-time.
You should also be linking any products or services you talked about in the video in your description box. Most people will check here first for any links that they might need for your website.
4. Hire the Right Influencers
Another great way to get more traffic to your brand or business is to hire an influencer to talk about your products or services.
There are tons of influencers on YouTube that have massive followings. Whenever they mention a product or service, then their followers flock to it because they trust the opinion of the influencer.
Make sure that you’re hiring the right influencers to market your products. Look for someone with a large following, but also someone that fits the views and products of your company.
You will want to do research and make sure that the influencers you choose don’t have any huge scandals or something that would turn people away from your brand.
The best way to find influencers to help market your brand is to use SocialBook. This service can help find the right influencer for your brand with a significant following. Instead of spending hours looking for the perfect influencer, you can use SocialBook to find one for you so your marketing campaign will take off right away.
5. Include Call to Actions
Using a call to action in your YouTube videos is crucial. This way you’re telling your viewers exactly what you want them to do. There are tons of different types of call to actions you can include in your YouTube video.
If you’re just trying to generate more traffic and subscribers on your YouTube channel, then make sure to ask them to subscribe and like your video. However, if you’re advertising a product that you want them to buy, then make sure you let them know and direct them straight to your website.
6. Stay Consistent
One of the best ways to market on YouTube is by staying consistent. Make a schedule so you can upload content on the same days at the same time. Whether it is once a week, twice a week, or even every single day.
Obviously, it will be more tough to market on YouTube as opposed to a blog because there are many more steps to creating a YouTube video. Make sure that once you start you’re ready to dedicate a lot of time to marketing through YouTube.
Your YouTube Marketing Strategy
YouTube is a place with tons of content from all over the world. As a business owner, you need to make sure that your YouTube marketing strategy is unique so your videos can get recognized.
When it comes to YouTube and the content it should be fun! No one wants to watch a boring video. Make sure your content is unique and shareable to help you gain more traffic on your business’s YouTube channel.
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