Getting your business noticed on a large scale can seem impossible sometimes. Every industry has tons of competitors and might feel oversaturated. But with a little innovation in your marketing and advertising, you’ll be able to set yourself apart from the crowd.
When you want to get recognized by customers you have to be willing to try something different and out of the box. Keep reading to check out these 10 innovative ideas to make sure your next brand awareness campaign is a big hit.
1. Invest in Packaging
Youtubers are known for getting tons of likes on videos of “unboxing” items. There is a strange yet successful interest in packaging experiences. You may want to consider investing in special packages for your brand awareness campaign for this reason.
Think about what would make your product stand out from others and apply that to the package appearance.
2. Partner with Influencers
Social media has granted people with magnetic personalities the opportunity to attain celebrity status. Luckily for companies, these internet superstars want to collaborate with brands just as much as businesses want to collaborate with them.
Partnering with an influencer is a great method to include in your brand awareness campaign. It allows you to leverage a large audience directly through someone that they already know, like and trust. Be sure to find influencers that align with your brand’s current goals and mission.
3. Use Social Media Strategy
Most people spend time throughout their day looking for their favorite things on social media. This gives you the chance to put your brand awareness campaign right in front of their faces. This can be accomplished by planning out a social media strategy.
If you’re struggling to see results from using social media, there are a few key things that you can start to implement today to help. For instance, start engaging with your audience more by asking questions and replying in the comment section. Also, make sure that your brand aesthetics are well put together.
4. Run a Challenge/Giveaway
Running a challenge or giveaway is a great idea for a brand awareness campaign for multiple reasons. Firstly, it encourages people to interact with the brand, which creates authentic relationships. It also gets people to share your company with others.
Think of a challenge or giveaway that relates to what you’re selling and start advertising on social media. If you run a shoe company it might be a good idea to start a fitness-related challenge and ask others to share with and tag their friends. Be sure to use clear call-to-action (CTAs) to get engagement from followers.
5. Start a Hashtag
When you’re running a brand awareness campaign, it’s important to spread out as many components that will lead back to your business as possible. Starting trending hashtags is one of the easiest ways to do this. If you’re running a special or promotion during a certain holiday, consider creating a hashtag around this time because people will already be searching for related posts.
Start putting the hashtag at the end of your branded posts and ask others to use them as well whenever they are reposting or including your brand in their content. You can also do a strategy with other existing hashtags that are popular to mix with your own to increase the reach of your posts.
6. Run Online Ads
Have you ever read an article online and saw an ad for a new book you were just searching for yesterday? It might sound creepy but there is a method behind the madness that your business can take advantage of in your brand awareness campaign.
Running online ads allows tons of customers who may have already been searching for the solution you offer them to see your brand. And the best part is that they are just one click away from a purchase.
7. Implement SEO Techniques
If you want your business to be found online then it’s always a good idea to implement good SEO practices. You can definitely boost recognition during your brand awareness campaign by going the extra mile with adding metatags and keyword searches.
SEO has become one of the most important buzzwords in digital marketing and rightfully so. Don’t worry if you aren’t the best at figuring out the technical stuff that comes with a good SEO strategy. You can always work with experts for back office outsourcing to make sure that the job is well taken care of.
8. Sponsor Events
Millions of people attend conferences, festivals and other large events every year. You can get your brand in front of all of these people by becoming a sponsor at the event.
Send over some promotional items and information that people will be able to take home so that they are introduced (or re-introduced) to your brand. You might also want to consider buying an event table slot and having ambassadors get the word out for you.
9. Host Offline Experiences
With everyone living so much of their life online these days, some people still crave in-person experiences. You could be the one to offer this to them by hosting offline events.
It doesn’t have to be huge and extravagant. You can have a good turn out with something like a pop-up shop or an intimate dinner event. It’s best to go with an event that would highlight your products and services even more.
10. Create Branded Content
A lot of times when people share amazing pictures or videos, people want to know where it came from. If you make branded content that is always eye-catching then people will definitely start to visit your page more often.
People will associate this type of content that they love with your brand and will go seeking you out whenever they want what you’re selling.
Ready to Run a Successful Brand Awareness Campaign?
If you’re trying to stand out from the crowd then consider taking one (or a few) or these tips to add to your brand awareness campaign. Getting widespread recognition may not happen overnight but through consistency and determination, you can make it happen.
For more tips and tricks to running campaigns, check out our blog section.