When it comes to the online world, there are few assets more valuable to a website than a mailing list.
The phrase ‘there’s money in the list’ gets tossed around by various online bloggers, but it’s really true: the size and breakdown of those on your mailing list are one of the best ways to evaluate the success of your blog.
Direct email marketing can help bring huge traffic to your blog and foster an active and engaged community. But if your mailing list is currently looking a little lackluster, what can you do? Lucky for you, we have three hugely helpful tips.
Read on, and we’ll walk you through how to create an email list that will make your blog the envy of the online world.
1. Create A Landing Page
One of the reasons that many online visitors might not sign up for your mailing list is that they don’t know it exists. Maybe your sign up info is tucked away in a corner or a separate page of your website that many don’t visit.
You don’t want to be disruptive to the user experience, of course. But if your visitors don’t know there is a mailing list, they certainly won’t sign up for it.
Consider creating a landing page for your website that visitors hit first when they come to your site. This landing page stands on its own and isn’t accessible through your main navigation. Visitors will see this page first thing when they come to your site, and afterward will be able to navigate as normal.
You can use this landing page to prompt or remind visitors to join your mailing list.
2. Build Your List When You Sell Products
If you sell a good or service as part of your blog, there’s a huge opportunity to build your mailing list sitting right in front of you.
If there isn’t a current spot for e-mail in your checkout process, you need to change that right away! If you’ve given your e-mail to a chain store to get a digital receipt, you’ve probably noticed one thing by the time you get home: they’ve added you to their mailing list!
There’s no reason your website can’t do the same. Every person who purchases from you should automatically be added to your mailing list. You can use a service like Pipedrive MailChimp to help keep track of leads and your growing mailing list.
3. Offer Extra Content
You can entice visitors to sign up for your mailing list by offering content that they can’t find anywhere else. If you know there is something visitors to your site would want, whether it be information or special deals, tease that you have that info.
But share that in order to get it, they’ll need to sign up for your mailing list. Offering this incentive is sure to get people to sign up in droves. You may even bring in many brand new customers and visitors to your site this way.
How To Create An Email List
It can be hard to know how to create an email list for your blog. But if you think creatively, it can actually be quite easy. The above three tips can be a great way to get started building.
Want more website marketing tips? Check out our blog for more.