7 WordPress Hacks to Market Your Industrial Business Website
Coming up with ways to market your website can seem like a daunting task, but this article will uncover some of the best wordpress hacks out there. We show you which ones will help bring in the most traffic to your business.
Do you need to learn WordPress Hacks to market your site?
If you have a new website, odds are it’s a WordPress site.
WordPress is one of the most popular websites content management systems, powering about a third of all websites on the internet.
For a lot of website owners, the difficult part isn’t installing a site, that can be done in 5 minutes.
It’s getting traffic to the site. Once you get traffic, you can generate sales leads and increase your revenue.
Here are 7 WordPress tips you can use to get more traffic to your website.
1. Have a Plan to Drive Traffic
Before you do anything in WordPress, you need to have a plan to drive traffic to your website.
That plan will determine how you approach your WordPress installation.
For an industrial business, you’re most likely looking at an SEO strategy. Your customers will find your business online by searching for your products or services.
They probably won’t be hanging out on Instagram looking for the best industrial polymer solution. With the exception of Linked In, social media is usually best for certain niches like travel, health, fitness, and lifestyle blogs.
In your case, you’re going to want to focus on getting your website set up for search engine optimization.
With WordPress, that isn’t too difficult to do.
2. Have the Right Plugins Installed
Now that you know you need to focus on SEO to drive traffic to your site, you need to set up your website accordingly.
Google uses over 200 items in its algorithm to determine search rankings. The most important ones are mobile friendliness, speed, keywords, your location relative to the searcher and the number of quality backlinks to your website.
There are also things within your website structure, like your internal links and sitemaps.
The great thing about WordPress is that you don’t need to be a programming genius to figure all of this out.
There are over 55,000 plugins for WordPress.
Plugins are small programs that plug into WordPress and perform different functions. With so many plugins, you can bet that if you have a need, someone already created the plugin for it.
For SEO purposes, there are two plugins that rank head and shoulders above the rest. The first is Yoast SEO and the other is All In One SEO.
Both are great SEO plugins and it comes down to personal preference as to which one you should use.
3. Speed it Up
A fast website matters, not just to search engines, but to site users, too. Users expect your site to lead in less than 2 seconds.
If your site takes too long to load, they’ll go back to search results and click on the next one in line.
Rather than giving business to your competitors, you’re going to want to speed up your site.
Here are a few WordPress hacks to try to make your site faster.
Compress Images
The easiest thing you can do to make your site faster is to compress your site’s images. Full-size images are typically large files, and they can take a while to load. If someone’s on a mobile device, it will take even longer.
That’s why you want to use an image compression plugin to take care of that. WP Smush and EWWW Images are two good options.
Cache Your Site
Installing W3 Total Cache can help you speed up your site. It basically creates a mirror of your site that loads much more quickly.
Use a CDN
A content delivery network is great if you plan to get website traffic from outside of your local area. If your website is with a local hosting company, their servers will send your site to users.
That’s fine if your industrial business is entirely local. If it’s national or international, then your website’s data has to travel a long way from your site’s servers, which could slow down your website.
With a CDN, they host a cached version of your site on servers all around the world, which can speed up the delivery of content to your site’s readers.
4. Make it Responsive
We already mentioned that having a mobile-friendly site matters to SEO. Having a responsive site means that it can interact with mobile devices.
The way to do that is by making sure you have a responsive theme. Most WordPress themes are responsive, but you can test your site by trying out on different devices just to be sure.
If you need an example of a responsive industrial business website, check this one out to learn more about responsive sites.
5. Use Rich Snippets
Rich snippets are a more recent addition to the world of SEO, and a lot of marketers don’t yet understand how they work.
They’re lines of code that tell Google, and your users exactly what your page is about. This will help you market your site by improving click-through rates.
Of course, there’s a plugin to help with creating the code. All in One Schema Rich Snippets https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/ will help you create your snippets fast.
6. Integrate Your CRM
You’re using your industrial business website as a lead generation tool. If you want to make the sales process seamless, you can integrate your CRM with WordPress.
There are plugins that will help you integrate Sales Force with WordPress, making it easy for your sales team to quickly follow up with anyone who fills out a contact form.
7. Create Landing Pages
As you drive more traffic to your website, you’re going to want to create landing pages to feature specific products and services.
Site Origin’s PageBuilder plugin is the easiest plugin to use to create top-notch and attractive landing pages.
WordPress Hacks that Work
WordPress is widely used because it’s so easy, even technophobes can use it.
It doesn’t matter if you’re a blogger or run an industrial website, traffic is the key to making money.
Fortunately, WordPress has a huge community to support the CMS and create WordPress hacks for virtually any need.
You can connect social media, email marketing, and SEO tools to help you promote your website and drive traffic to it.
If you want to know more about building your business, check out these articles on attracting new customers and using a content marketing strategy in your business.
