Startups have millions of things to worry about – should a blog be one of them? Yes! Know what is the purpose of a blog and how it can help your startup soar.
Blogs are everywhere these days. Knowing what is the purpose of a blog makes it easy to see why.
For readers, blogs are viewed as an informational tool that helps them learn, discover, and share.
But on the business side, blogs are actually marketing tools that help you promote your services, increase online visibility, build brand awareness, and more.
But most importantly for startups, blogging does all of the above inexpensively.
If your startup isn’t already blogging, this post might change your mind. Let’s look at some specifics:
What Is the Purpose of a Blog?
Given that companies who blog get over 55% more website visitors, it seems that blogging should be par for the course. But blogging simply because everyone else is doing it isn’t reason enough to invest in it.
Businesses blog for different reasons using different strategies, but they all circle back to the same core purpose: to help you grow your business.
Because we’re living in a “Content Is King” world, companies find that blogs help them create content to connect with their audience and achieve many of their marketing goals.
For startups wanting to build a solid reputation and grow their audience, blogging just makes sense.
Benefits of Blogging for Business
Blogs are capable of many things, and it’s up to you to decide which benefits you want to tap into.
SEO Juice
Blogs can be optimized for specific words or phrases that pertain to your business. When people search for those terms, you have a greater chance of appearing in their results.
Website Traffic
Well-written blogs are shareable content that can help you reach a wider audience. When readers promote your blogs to their networks, your brand gets free exposure, which can also turn into an increase in website traffic.
Blogs also give your website more indexed pages, which can give your traffic and SEO a boost. Studies show that websites with 52 or more blog posts see a traffic increase of 77%.
Authority
When written correctly, blog articles can put you in an authoritative position. They offer insight to your audience, which can ultimately impact their decision-making.
Branding
Branding goes beyond your basic web design and a logo. It also includes how you present yourself to your customers.
Blogging allows you to craft your brand voice the way you want and let it be heard by your audience.
Through thoughtful blogging, audiences can learn more about your company’s values, mission, personality, and other attributes that help you transition from a corporate entity to friendly face.
Why Startups Should Blog
The above benefits are just a few examples that startups and seasoned businesses alike can expect. But more importantly for startups, blogging can help you create a powerful reputation that will put you on par with established companies.
When you present your audience with valuable, helpful content that shows you’re an expert in your field, you become much harder to ignore. You build credibility for your company to encourage people to do business with you.
And in today’s era where companies can pop up overnight, earning buyer trust has never been more critical.
How to Begin a Successful Startup Blog
Knowing what is the purpose of a blog is the first step to making it work for you. Designing a strategy, setting goals, and creating compelling, value-driven content will take your blog (and your business) to the winner’s circle.
For more startup business insights, head back to our blog.
