Quantified Commerce is a digitally-native, vertically-integrated company looking to revolutionize digital marketing in India and the world. The company relies on the efforts of Founder Agam Berry and Managing Partner Ryan Andreas to deliver top quality merchandise through powerful e-commerce brands.
What Is Quantified Commerce’s Mission?
The mission at Quantified Commerce is to manufacture high-quality products and then build e-commerce brands that help to sell them. The approach is to remove as much of the logistics as possible. For example, Quantified Commerce is vertically-integrated so that the one company is responsible for the manufacture, sale, transport, and delivery of goods. This eliminates the proverbial middle man, helping customers receive their orders more quickly.
How Does Quantified Commerce Bridge the Gap Between Data and Creativity?
Bringing everything under one roof means that you need both artistic, creative team members and analytical team members. These two groups are quite different, and may have a hard time communicating their goals and progress in ways that the other can understand. Quantified Commerce has solved this problem in both their New York City headquarters and Indian factories with a 4DX model.
4DX stands for the Four Disciplines of Execution, an approach to business that stresses the value of Wildly Important Goals, or WIGs, as opposed to the “whirlwind” of an enterprise’s day to day operations. The first discipline is Focus, meaning that all team members need to learn to differentiate between WIGs and the distractions created by the whirlwind.
The second discipline is Leverage, or the art of focusing on lead measures that help to accomplish WIGs rather than lag measures from the past. The third discipline is Engagement, or the practice of keeping some type of scoreboard that allows team members to compare their own efforts to other members of the team. Finally, the fourth discipline is Accountability, regular meetings where team members can hold each other accountable for their progress.
All Quantified Commerce team members are taught and tested on 4DX principles during the on-boarding process, ensuring that everybody is on the same page. This proves particularly challenging in India, where the business culture encourages employees to complete tasks as assigned by a supervisor, but Quantified Commerce makes it happen.
Quantified Commerce also has daily SCRUM meetings where individuals can explain what they did yesterday, what they are doing today, and what progress was made since the last meeting. This improves company transparency and boosts corporate morale by keeping everybody informed about all the progress the company is achieving.
Why Including Both Creative Types and Data-Driven Types Can Help A Startup Succeed
It’s obvious why startups need creatives and analytical people to succeed. You need creatives to design innovative products and market them effectively, but these skills don’t translate that well to logistics to balance sheets. Likewise, analytical people are great at balance sheets but often think too logically to create innovative products or marketing campaigns. Bringing both skill sets in house allows a company to have ready access to the people who are best suited for a variety of different roles.
For example, a creative can design a beautiful website but may struggle with SEO to help people find it. A computer programmer knows SEO, but would create a dull site customers aren’t excited about visiting. You need both skill sets to create an effective site.
Get More Insights from Quantified Commerce
If you’re interested in learning more about Quantified Commerce, you can visit the company online at QuantifiedCommerce.com or follow their social media profiles to get the latest updates as they happen.