Are you tired of wading through business books to find the one or two kernels of knowledge that are useful for a moving company?
Few business books contain enough information to make them worth purchasing. To save you both time and money, we’ve selected the three best digital marketing books that you can use to take your moving company to the next level.
1. Hug Your Haters: Embrace Complaints and Keep Your Customers, Jay Baer
Customer complaints are common in any industry but in some lines of work they play a much larger role. No one wants to hire a moving company whose complaints threaten to overshadow their praise.
Jay Baer emphasizes the need to accept the inevitability of complaints and embrace them. He says that the worst thing that you can do with complaints is to ignore them.
Baer uses research to point to companies that have successfully engaged with its haters for the betterment of the brand. He argues that the companies that are most determined to have positive interactions with their haters are the ones who emerge as the top companies in their field.
The book’s subject matter makes it an ideal guide on marketing for moving companies.
2. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint, Nicholas J. Webb
Nicholas J. Webb encourages you to discard your old way of thinking about customer service. Instead, he tries to help you construct a 21st-century digital marketing plan.
For example, he discounts looking at your customers according to old-school demographics like age, gender, ethnicity, and income. He wants you to concentrate primarily on what your customers love and what they hate.
According to Webb, if you get this right, your customers will become your free online advertisers. That’s one of the benefits of digital marketing.
Customers will share with their digital audiences the positive experiences that they’ve had dealing with your company. The key is to give your customers the warm, caring interactions that they’re missing in our increasingly colder world.
3. The Effortless Experience: Conquering the New Battleground for Customer Loyalty, Matthew Dixon, Nick Toman, and Rick Delisi
Are you attracted to contrarian thinking? If so, you’ll appreciate the work of Matthew Dixon, Nick Toman, and Rick Delisi.
While everyone else is telling you to create the most unbelievably indulgent customer experience possible, these three authors are yelling for you to pump your brakes. They claim that bending over backward for customers is a waste of time and money.
Get ready to have your traditional ideas about customer service completely upended.
Be Sure to Read the Best Digital Marketing Books
If you enjoyed our look at the best digital marketing books, why not immediately acquire them and begin reading? If you hesitate, you could give your competition time to leapfrog ahead of you.
So learn to hug your haters and give customers what they crave. However, if you don’t believe in giving over-the-top customer service, you can embrace the effortless experience.
While you’re waiting for your books to arrive, explore some of the other topics on our blog. Each blog entry is designed to give you the competitive edge you need in today’s marketplace.