One of the best things that you can try to accomplish as part of your business goals is to achieve marketing breakthroughs whenever possible. There is the status quo that you have already. And then there is the possibility of virality or true competitive advantage that comes from a great marketing scheme.
And you can immediately think of three ways to help yourself and your company accomplish this. First of all, you can try using peer advice. Find business people on your level that our competitors and swap ideas with them. Also, you shouldn’t be afraid to go social. There is a tremendous amount of market advantage to people who learn how to use social media platforms to the best of their abilities.
And third, always keep the funnel in mind. Whether you’re thinking of the traditional analog sales funnel or the modern digital one, both of those sets of structure will keep you focused on your task at hand when it comes to marketing.
Use Peer Advice
The utilization of peer advice is a relatively new idea. In the hyper-connected world, you can join a mastermind group and really get some excellent suggestions. A mastermind group is a collection of people who are competing against each other for market share, but rather are at similar stages of their business development without being in direct competition.
Don’t Be Afraid To Go Social
If you haven’t looked into it before, you need to understand how to use social media for business. It might be the single biggest change in marketing in the last decade. Knowing your way around social media platforms as a brand means that you’ll have a competitive advantage wherever you can have legitimately valuable discussions with potential customers and clients.
Use the Funnel
If you are a successful businessman already, you probably understand how to use the sales funnel. But, if you’re looking to make a marketing breakthrough, you should potentially look into the digital sales funnel as well. And it doesn’t matter if you have a physical product or one that is transferred entirely through the Internet – the method of obtaining attention and conversions is much different now than it was even a few years ago. Use this distinction to your advantage.
There used to be a lot of small and concrete steps when it came to the funnel. Now, there are more broad generalizations, and you can work better with the idea of the concepts rather than specific steps. Moving a sale from one point to another is a talent and skill. Working through the rough idea of the different styles of final will not only improve your financial bottom line, but it will also give your customers a greater sense of satisfaction at the end of the process.