Blogging has become one of the most popular ways to get people knowing and talking about your business. There are hundreds of thousands of blogs that offer content on almost anything you could imagine. How exactly are you supposed to make your blog stand out from the others?
There’s a few things you can do that have been proven to help grow an audience. Keep reading to check out this guide on how to get your blog noticed and create a following for your business.
Create Lead Magnets
If you want to learn how to get your blog noticed then you should become familiar with lead magnets. Lead magnets basically entice your audience to complete a CTA (call-to-action). Your CTA may include signing up for an email list or webinar.
Lead magnets can be anything from downloadable templates to eBooks. Using a teaser like this can help build an email list that you can use to direct people to your blog.
Stick to Your Niche
When people are seeking out specific information they go to outlets that they know will have what they’re looking for. This is the way you need to think if you want to know how to get your blog noticed. Think about your niche and the type of readers that are already looking for you.
Basically it’s all about giving your audience what they want. Try not to deviate away from your niche too much, as this may confuse visitors. For instance, if you run a parenting blog for moms, it’s probably not the best idea to talk about hiking gear for travelers (unless of course, those people are traveling with their children).
Stay in your lane and build consistency to grow your content.
Strategize Unique Content
Throwing mud up against the wall with your business’s blog isn’t the best thing to do. Internet users are browsing through tons of information every second of the day and you can easily get lost in it. One of the most helpful things to do is create a content strategy to help map out the best pieces to share with your audience.
Being strategic will also help you with tracking what content performs better so that you can continue to go in that direction.
Promote Across Multiple Platforms
A great lesson on how to get your blog noticed is rooted in the amount of effective advertising that you actually do. Just because you build it doesn’t mean they’ll automatically come. It’s up to you to get the word out about your blog and what better way than to use the mediums that people are already paying attention to?
Use social media to market your blog efficiently. You don’t necessarily have to be on every single platform. But you should choose a few to promote your content on. It’s most beneficial to post where your audience hangs out most (ex. using LinkedIn posts for career-related articles may be more successful than Snapchat).
Use SEO Tactics
Putting the right SEO techniques into practice for your website can help boost your placing in search results, thus making it easier for people to find you.
Stay current on SEO trends or hire an expert to help you optimize your site efficiently.
Become Popular on Social Media
Social media is usually a helpful option of getting ahead in today’s world. If you’re trying to figure out how to get your blog noticed then maybe you should shift your focus a little. Instead, think about how you can quickly and organically grow your social media following.
This is helpful because you’ll already have an audience to promote directly to. It doesn’t take millions or even hundreds of thousands of followers to get a sustainable flow of traffic to your site.
Although trends seem to change as quickly as day-to-day, bringing them up in your content can help to turn heads in your direction. Using trends isn’t really a sustainable strategy (unless it’s appropriate for your niche) but it can definitely help for a quick boost.
Be careful with the topics that you choose, as you might not want to be too controversial or offensive.
Make Shareable Content
People need to find value in your content if you want to get eyes on your blog. One of the easiest ways to tell if you’re providing this to your audience is keeping track of your shares.
People often like and even comment on posts they find interesting. They share content that resonates with them.
These types of posts also get a lot of attention because they become widespread very quickly. Remember, the right post can unexpectedly make you go viral so make sure you have your risk management process together when that flood of visitors shows up at your blog.
Write Guest Posts
Another great way to get eyes on your blog is by collaborating with others. For bloggers, this comes in the form of guest posts. This allows you to be featured on another blog and leverage their audience.
Try looking for blogs that would be a good fit for your content then send out a pitch.
Use Compelling Video & Imagery
Since we live in a visually-driven society it’s important to know how to use imagery and video to your advantage. People are attracted to content that is easy to digest and interpret, such as videos.
Consider including visuals that compliment your brand and videos to drive traffic to your blog.
Looking for More Tips on How to Get Your Blog Noticed?
Figuring out the perfect route for how to get your blog noticed probably won’t happen overnight (or it could if you go viral) but it will be well worth it once you do. After you’ve found the best method for your business, create a system to scale these numbers.
Remaining consistent is the most important part of getting eyes on your blog. For more info on running your blog, check out the blogger lifestyle section on our site.