8 Benefits of Using a Sales Dialer in Your Sales Process

Did you know that The Outbound Telemarketing Market is projected to reach $12,204 million by 2025? Outbound sales are important for your business, and you’ll want something like a sales dialer that will speed up the process to make your agents more successful.

In this article, you’ll learn the top benefits of a sales dialer and why you’ll want them for your business. Read on to discover how sales dialers not only increase the speed of your agents but the accuracy as well.

What Are Sales Dialers?

A sales dialer is an electronic device that makes dialing easier while calling prospects. There are a variety of different dialing products out there for sales teams.

Some different dialing methods are:

• Calling into a server with VoIP
• Call using a mobile phone
• Call using a landline
• Power dialers(calls are made one at a time)
• Predictive dialer

Auto dialing software out there might include hardware and software components. Products advertised as auto dialers can vary since it has multiple meanings.

They could be robo-dialers or computerized calling systems that operates without a human on the line. It’s only legal in certain states, so check your state before trying this. It’s not recommended since prospective customers respond better to a live person than a robot.

Another option is having tools that automate the process of calling contacts. They save time and increase accuracy by having power dialers, preview dialers, and predictive dialers.

Predictive, Preview, and Power Dialers

A preview dialer includes information about the contact. The salesperson can see the contact’s interaction history and background details to help with the conversation.

Features:

• Dialer-CRM integration
• built-in CRM
• Social Media integration
• Contact preview
• SI database integration
• Notes & Tags
• Automatic call logging

A predictive dialer calls multiple phone numbers at the same time on different phone lines to improve efficiency. They use information about a sales rep’s availability as the chances of a call being answered.

A power dialer still doesn’t require manual dialing but calls only one number at a time. If the call isn’t answered by a person it’ll move to the next number. It also avoids delays when answering the live speaker since the sales rep will hear their greeting immediately.

Core Dialer

There are many features that support sales calls with automatic dialing. You can have campaign and list management, you can modify and create contact lists. You can import leads from spreadsheets, lead submissions forms on websites, and CRM systems.

A recorded voicemail drop allows users to use pre-recorded voicemails and drop the voicemail if a live person doesn’t answer. The click-to-call features allows agents to call contacts by clicking a button on the computer. You can always customize the caller ID that appears to recipients.

It routes inbounds call/callbacks to agents based on their expertise, availability, and existing relationships. Automatic dialing also allows reps to automatically make outbound sales calls based on their call lists.

Quality Assurance

Managers and sales agents can analyze a customer’s interactions to optimize sales performance. They will have the options of appointment scheduling, follow-up calls, sales emails, plus dialer reporting & analytics.

1. Helps Conversion Rates

Smart sales dialers use local numbers when calling to avoid their calls being blocked. The less a number is blocked, this increases the chances of getting a live person on the phone.

2. Minimizes Human Error

When a person is manually punching in the number, errors can naturally occur. You definitely want to avoid calling the same person twice, so that’s why sales dialers are great since they automate the process to minimize errors.

3. Frees up Time

Since dialers can call multiple numbers at once, sales reps can make more calls in a less amount of time. With dialers, they could have more time to look into warm leads and follow-up on those.

4. Increased Efficiency

When your agent has to manually dial each number, that adds up and decreases the number of live people they will have on the phone. This leads to an agent having an increase in their talk time. Having a predictive dialer, for example, will connect a live person with an agent.

5. Fresh Data

A sales dialer, especially an autodialer, can work through a list quickly to ensure the list is kept warm and doesn’t go back to cold calls. It calls back numbers that were busy, went to voicemail, or didn’t pick up. This increases the conversion rate more rapidly.

6. Product Sales Strategy

Dialers give the supervisors access to information about their agents such as call recording, live call coaching, and scripting. If something needs to change, rebranding can happen quickly and the results can be monitored easily.

7. Gather Information

Dialers allow your agents to view information about who they’re calling. They can view and discuss previous calls to have it be more of a warm call than cold.

8. Connects With a CRM

CRMs are vital for sales teams for an overview of sales activities. Most sales dialers either come pre-packaged as a CRM feature or integrate with CRM platforms. When your agent makes calls, they’ll do so directly from the CRM.

Data tends to be more accurate within a CRM which leads to better data and better phone calls.

Benefits of Sales Dialers for Your Business

Forget manually dialing each number and hoping someone will pick up. Instead, switch to sales dialers where you can increase conversions and talk time of your agents. Would you like to learn more about business advice for entrepreneurs and startups? Check out our other articles.