Did you know that more than 88% of consumers say that videos persuade them to buy a certain product more than text or images do? As more people are drawn to watching short and sweet videos, they’ve become quite a helpful marketing tool.
But, like any marketing tool, if you don’t know how to use it, you can end up making a mess of it.
Yet, you don’t have to worry, we got you covered. In this quick guide, we’re going to show you how to write a video description so you can get the most out of your videos.
Keep reading to learn more!
Brief, Accurate, and Attention-Grabbing
It is important to remember that when writing a video description, you are working to attract viewers. This means that your description should be brief, accurate, and attention-grabbing.
Try to avoid using technical jargon or descriptive language that will turn viewers away. Instead, focus on the key points of the video and what makes it unique.
Use active voice and make sure to proofread your work before posting. A well-written video description can make all the difference in drawing viewers in. If you need some help, check out how to here.
Provide an Overview of the Video
To write a video description that attracts viewers, you’ll want to provide an overview of the contents of the video. Start by introducing the video’s topic, then provide a brief overview of what the viewer can expect to see. Be sure to include any key points or highlights that will make the video worth watching.
Keep the description short and to the point, using keywords that will help users find the video when they search for it. You should also try to use keywords that people are likely to search for when looking for videos like yours. As a description editor, you can make your video more visible and enticing to potential viewers, which can lead to more views and engagement.
Finish With a Call to Action
When you finish writing your video description, be sure to include a call to action (CTA). This is what tells your viewers what to do next, such as learn more about your company, buy your product, or subscribe to your Youtube channel description. A CTA should be short and to the point, as well as relevant to the video content.
For example, if your Youtube video description is a product demonstration, your CTA could be to buy the product. If your video is a tutorial, your CTA could be to subscribe to your Youtube description channel for more videos like this. By including a CTA, you increase the chances that your viewers will take the desired action.
Make an Excellent Video Description
If you want to make an excellent video description, then you need to follow the tips in this article. You need to be clear, concise, and include a call to action. A well-written description will help people find your video and understand what it is about.
By following these tips, you can make an excellent video description that will help you get more views and engagement.
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