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3 Tips For Taking Your Marketing to the Next Level

When it comes to attracting customers, you need a solid marketing strategy in place. Although it might be nice to imagine that customers will simply come to you by word of mouth or sheer luck, the truth is that more often than not, you have to actively build brand awareness.

However, marketing is changing every day. The same methods that worked ten years ago are not the same as today. In order to make sure that you appeal to the modern consumer, and make the most out of the tools available to you, it helps to know the latest marketing methods and tips. If you’re ready to take your marketing to the next level, then read on to find out how.

Use Video

Statistics show that video is now one of the most effective forms of marketing. People are much more likely to react to a video than they are to react to a body of text. Adding video to your marketing emails, or social media content is a great way to grab viewers’ attention and create interesting and engaging content that people will be inclined to share.

One of the biggest mistakes that people make when creating marketing videos is assuming that they need a full Hollywood film studio to make something worth watching. Whereas, in reality, something as simple as your selfie cam can be extremely effective.

Perhaps you can talk for a few minutes about what it is that you do, and what your company offers that others don’t. Or perhaps you can offer quick tips and tricks in the form of free advice. Even though more advanced video creations with full editing software can be fantastic, you don’t necessarily need to be a Hollywood film director to make something that can be incredibly persuasive.

Know Your Keywords

Nowadays, it’s essential that you can be found on Google. When someone searches for terms related to what it is that your business offers, you want to make sure that your business shows up in the search results.

The way that you do that is by getting to know your keywords and search terms. Be as specific as possible, and make sure that these keywords are sprinkled throughout your website. Think of them as bread crumbs that will lead Google back to your page if someone is looking for what you offer.

The more you get to know the best keywords for your industry, the more powerful your marketing will be.

Make New Content Regularly

People will continue to come back to your website or social media page if you post fresh content that provides value. Sometimes we may not always have fresh ideas on hand, so the best way to create regular and interesting content is to create a content schedule.

Schedule your posts ahead of time, and keep an eye on how they perform. By knowing which posts tend to work better than others, you can fine tune your content strategy and make adjustments accordingly.

 


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About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

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Mike McOwen
PhatStartupsMike McOwen@PhatStartups·
29 Dec 2017

Why is content marketing so important? Find out here: http://thephatstartup.com/money-finance/why-your-business-needs-a-content-marketing-strategy-in-2018/

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PhatStartupsMike McOwen@PhatStartups·
9 Oct 2017

http://yescincinnati.com/

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PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

Wow, interesting

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Millennial men are more likely than women to default on student debt http://on.forbes.com/60148NudC

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25 Sep 2017

I LOVE Toronto! Miss that place

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Explore Toronto’s art scene with GO! Enjoy special late night service during Nuit Blanche on Sept 30. https://cards.twitter.com/cards/v2l8b/4ttwx

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25 Sep 2017

Batter's up! ⚾️ Spending quality time with our friends at @MiracleLeagueWN.

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