When it comes to attracting customers, you need a solid marketing strategy in place. Although it might be nice to imagine that customers will simply come to you by word of mouth or sheer luck, the truth is that more often than not, you have to actively build brand awareness.
However, marketing is changing every day. The same methods that worked ten years ago are not the same as today. In order to make sure that you appeal to the modern consumer, and make the most out of the tools available to you, it helps to know the latest marketing methods and tips. If you’re ready to take your marketing to the next level, then read on to find out how.
Statistics show that video is now one of the most effective forms of marketing. People are much more likely to react to a video than they are to react to a body of text. Adding video to your marketing emails, or social media content is a great way to grab viewers’ attention and create interesting and engaging content that people will be inclined to share.
One of the biggest mistakes that people make when creating marketing videos is assuming that they need a full Hollywood film studio to make something worth watching. Whereas, in reality, something as simple as your selfie cam can be extremely effective.
Perhaps you can talk for a few minutes about what it is that you do, and what your company offers that others don’t. Or perhaps you can offer quick tips and tricks in the form of free advice. Even though more advanced video creations with full editing software can be fantastic, you don’t necessarily need to be a Hollywood film director to make something that can be incredibly persuasive.
Know Your Keywords
Nowadays, it’s essential that you can be found on Google. When someone searches for terms related to what it is that your business offers, you want to make sure that your business shows up in the search results.
The way that you do that is by getting to know your keywords and search terms. Be as specific as possible, and make sure that these keywords are sprinkled throughout your website. Think of them as bread crumbs that will lead Google back to your page if someone is looking for what you offer.
The more you get to know the best keywords for your industry, the more powerful your marketing will be.
Make New Content Regularly
People will continue to come back to your website or social media page if you post fresh content that provides value. Sometimes we may not always have fresh ideas on hand, so the best way to create regular and interesting content is to create a content schedule.
Schedule your posts ahead of time, and keep an eye on how they perform. By knowing which posts tend to work better than others, you can fine tune your content strategy and make adjustments accordingly.