• Home
  • About
  • Contact

The Phat Startup

The Ultimate Lifestyle Blog for Entrepreneurs

  • Blog
  • Blogger Lifestyle
  • Money & Finance
  • Motivation
  • Personal Growth

Blogger Lifestyle

Blog Analytics: A Blogger’s Guide to Understanding Google Analytics

Many bloggers know they need to learn how to understand Google Analytics. But when they open the dashboard, all the menus and options frighten them away.

No one wants a degree in statistics just to understand their blog. Thankfully, you can learn Google Analytics through repeated use.

You can use the results from your analytics to improve your existing content. Or create new content that your audience really needs.

Curious about how to understand your blog analytics? Read on to learn more.

Why Are Blog Analytics Important?

We’re going to assume you’ve got Analytics installed on your website. You’re just not sure what everything means or how to get useful answers out of it.

Using your blog analytics, you can find out:

  • How many visitors does your blog get
  • Where does traffic come from
  • What are your most popular posts
  • How quickly do visitors leave

That’s a small sample but they’re some of the most important questions for bloggers to answer. Let’s check out how to find them.

Visitor Numbers

The audience overview graph shows you information about visitors to your blog over time. You can change the date range if you like.

‘Sessions’ refers to the number of unique browsing sessions. If a user visits your blog four times on the same device within 30 minutes? That counts as one session.

If they come back once a week for a month? They’re separate sessions. That’s why it differs from ‘users’, which refer to the number of visitors to your blog.

These figures tell you how many visitors your blog gets. Check ‘page views’ to find out how many times people view each page.

Traffic Sources

It’s important to know where your traffic comes from so you can check how well your marketing campaigns are doing.

Go to ‘Acquisition’ for your traffic sources. If you go to ‘All Traffic & All Referrals’ you can see where a person was when they saw your link.

Get plenty of traffic from Twitter? Focus your efforts there. Likewise, if no one comes via Pinterest? Change your strategy or stop posting.

You can also find out more than just where the user was. Find out how they got there. For example, ‘Organic’ means they clicked on a link in a search engine. ‘Direct’ means they used a bookmark or typed your URL into a browser.

Go to Acquisition > Keywords > Organic. This tells you what keywords visitors use to find your site. If these aren’t the keywords you’re trying to target, you might need to change your SEO strategy.

If this all sounds confusing, try working with a Google Apps partner to make it easier.

Popular Posts

Go to the ‘Behaviour’ menu in the lefthand column. Choose ‘Site Content’ and then ‘All Pages’.

Find out how popular different posts are. If a handful of related posts are doing well, create more content on these topics since there’s an appetite for them.

Consider optimizing older posts covering popular topics.

You can also check out your keywords. Do users find your blog using keywords you’re not targeting – but you want to? Create content using those keywords.

Bounce Rate

This one is important because it tells you how quickly someone leaves your blog after landing on a page. The lower the number, the longer they stick around.

If you have a high bounce rate, you may have a mismatch between blog post titles and content. Visitors might leave if they expect one thing and get something else.

It could also mean there’s a problem with your load time which you need to address.

Get Your Blog Analytics Right

Now you understand the blog analytics you need to succeed. With a little patience, you can figure out the right information to boost your existing content.

Create brand new content without relying on fads or formulas. Provide the information your audience is actually searching for. Then enjoy the boost in traffic.

Check out our other articles about blogging to skyrocket your success.


« What’s the Difference Between On-Page and Off-Page SEO?
Using Risk Management To Increase Productivity »

About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

Connect With Me

  • Email
  • RSS
  • Twitter
  • YouTube

Twitter Feed

Mike McOwenFollow

Mike McOwen
PhatStartupsMike McOwen@PhatStartups·
29 Dec 2017

Why is content marketing so important? Find out here: http://thephatstartup.com/money-finance/why-your-business-needs-a-content-marketing-strategy-in-2018/

Reply on Twitter 946751505146707968Retweet on Twitter 946751505146707968Like on Twitter 9467515051467079681Twitter 946751505146707968
PhatStartupsMike McOwen@PhatStartups·
9 Oct 2017

http://yescincinnati.com/

Reply on Twitter 917521630162759681Retweet on Twitter 917521630162759681Like on Twitter 9175216301627596811Twitter 917521630162759681
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

Wow, interesting

Forbes@Forbes

Millennial men are more likely than women to default on student debt http://on.forbes.com/60148NudC

Reply on Twitter 912458136849698816Retweet on Twitter 912458136849698816Like on Twitter 9124581368496988162Twitter 912458136849698816
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

I LOVE Toronto! Miss that place

GO Transit@GOtransit

Explore Toronto’s art scene with GO! Enjoy special late night service during Nuit Blanche on Sept 30. https://cards.twitter.com/cards/v2l8b/4ttwx

Reply on Twitter 912458028355670017Retweet on Twitter 912458028355670017Like on Twitter 912458028355670017Twitter 912458028355670017
Retweet on TwitterMike McOwen Retweeted
BuffaloSabresBuffalo Sabres@BuffaloSabres·
25 Sep 2017

Batter's up! ⚾️ Spending quality time with our friends at @MiracleLeagueWN.

4
Reply on Twitter 912457252057034754Retweet on Twitter 91245725205703475454Like on Twitter 912457252057034754319Twitter 912457252057034754
Load More...

Blog Ideas That Make Money

8 Reasons Why Everyone Shouldn’t Like You

How to Organize a Successful Workshop for Your Employees

Why Read Red Rock Secured Reviews When Creating Your Retirement Plan

Search

Copyright © 2023 · The Phat Startup

Copyright © 2023 · Divine Theme on Genesis Framework · WordPress · Log in