Are you thinking of launching a website for your online business but don’t know where to start? You may have heard of pre-made website templates that are easy to fill out, but the cons outweigh the pros in terms of personalization.
Your website needs to reflect your brand and support your business goals. Users should find it easy to access it from every device, especially smartphones. Finally, your website should be built to convert visitors into buyers, which is harder with pre-made templates.
Curious to learn more about made-to-order websites vs. custom development? Here are 6 reasons to choose custom web development for your business website.
1. Created According to Your Needs
Custom web design is the best choice if you have a specific vision of how you want the website to look. The developers will create every part of the website down to the finest detail, which is not possible with pre-made templates.
2. Better User Experience
Custom-made websites offer better user experience and navigation options. Most web templates offer limited possibilities when it comes to buttons, pages, visuals, and speed. If your website is easy to navigate, users will stay longer, and this is great for SEO and higher rankings.
3. Better Optimized for Search Engines
Search engines are strict when it comes to ranking websites as their main goal is to offer quality results. If your website is slow, crashing constantly, or has a high bounce rate (i.e. high number of users leaving after a few seconds), it means you’re not offering a good user experience.
With custom website development, you can optimize every single page on your website, install good SEO plugins, and make it fully mobile-friendly.
4. Higher ROI and Conversion Rates
This is especially important for online stores where conversions equal sales. For instance, by going with custom web design for e-commerce stores, you can choose how your storefront will look instead of relying on templates.
You can add different functionalities, change them whenever you want, and create the shop everyone will love to buy from. These things are often not possible with pre-made templates.
5. Safer and More Secure
Custom web designs are made with better safety features, so they’re better protected against hackers and other types of cyberattacks. Pre-made websites may have security loopholes that you as a user may not be aware of. With custom websites, you’ll also receive ongoing support that’ll catch any safety issues before they get serious.
6. Designed to Help Your Business Grow
Your website is the face of your company online and its main purpose is to help you grow your business. It needs to be fully optimized for search engines, conversions, and ultimately, boosting sales.
These customizations are hard to implement with ready-made templates where you only have a few options. Opting for a custom web design can help you build a website that’ll follow your business goals and help achieve them faster.
Overhaul Your Website With Custom Web Development
Now that you know why custom web development is the best choice for your business, it’s time to start brainstorming ideas. Your developers will make sure the end product is exactly what you imagined.
Want more business growth tips? Read some of the other articles on our site where we share the latest news and updates in the world of entrepreneurship.