Creating an app is hard work. There’s no doubt about it! It starts at the very beginning when the app is being developed and it continues long after the app has been launched. That’s because you have to use analytics to ensure your app is working hard for your business!
But what exactly does that mean? Here are a few ways to make sure you’re using analytics and KPIs the right way.
Start Analyzing Before Your App Is Even Released
You may think you’ve done enough to get your app ready to launch by following these tips, and you wouldn’t be too far off base. However, the fact is, you should also be analyzing your app before it even hits the market.
While you’re developing the app, you should be gathering data that will help you create an easy interface. You should also be doing research to figure out exactly what customers would like to have in an app that’s offered by your business.
If you analyze data you gather before your app is even released, you can boost your chances of its success when it hits the market.
Learn From Others’ Mistakes
At this point millions of apps have been created. All of those developers have taken risks and learned from their mistakes. Although you’re likely to make mistakes of your own, you can decrease the number of mistakes you make by learning from the mistakes of others.
Take a peek at the market data for apps that are similar to yours. What are the must-have features of those types of apps? How are they priced? Answering these questions can help you avoid mistakes when launching and improving your own app.
Choose Metrics That Answer Relevant Questions
You can learn a lot by analyzing data. All that information can be overwhelming! Make sure you’re focusing on the KPIs that answer questions that are relevant to your business.
A few ideas include:
- Purchase conversions for e-commerce sites
- User retention for subscription services
- How users on different platforms use the app
Let Your Findings Inform Other Areas of Your Business
There’s no doubt that the information you gather will help you improve your app, but it isn’t just your app you should be focused on improving. You should allow your findings to inform how you approach other areas of your business.
Compare your findings to the metrics of your website and your social media analytics to learn more about how your brand is doing overall. If you notice something isn’t quite right with your app, head to social media to see if you can pinpoint the problem. Social media is the place where people are most likely to complain first.
As much as you’d like to release your app and forget about it, if you want to make sure it’s working hard for your business, you have to follow these tips. They’ll make sure you’re providing the very best app experience for your customers, which in turn will enhance your bottom line.
