How to Find Your Target Audience and Reel Them In

It’s important to pander to your audience and tweak your services to suit their needs.

But how can you do that if you don’t know who you should be tailoring your products for?

We’re here to fill you in! Check out our guide below to learn how to find your target audience and draw them in!

How to Find Your Target Audience: Research

Before you can create a targeted marketing strategy, you have to put in a little bit of research.

Consider who your current customers are. Find the common denominators between them all. What’s the average age of your customers? Is there more of one demographic than another, such as more women than men?

Research as much about your existing customers as possible. Learn where they’re located, their income, occupation, etc. Even the most mundane facts can help you create the perfected targeted marketing campaign.

Understanding Your Target Audience: Tools

Now that you know how to find your target audience, you might be wondering the easiest way to do that.

There are plenty of free tools that exist to make target audience analysis simple. Google Analytics, for example, has Audience and Acquisition sections that give you info on the visitors who use your website. You’re even able to learn whether they’re visiting from mobile devices, which type of operating systems they use, and more.

Many social media platforms offer analytic tabs as well. Facebook Analytics, Twitter Analytics, and Instagram Insights will all give you data on those who visit your social media pages.

Another tool you can use to learn more about your target audience is a personalized survey. Include the survey in your next email newsletter, social media post, and on your website. Including an incentive, such as a coupon, to complete the survey will attract more participants.

Many social media platforms give you the ability to run polls. You can use these to gather data as well in a more approachable and snappy manner.

Reeling in Your Target Audience: Targeted Marketing

In order to keep the attention of your target audience, you have to create targeted marketing content.

When interacting with your target audience, make sure you’re using the appropriate means of communication. For example, if you learn that your target audience is on the younger side, direct mail marketing is an ill-suited choice since younger audiences are more receptive to social media marketing.

Personalized content will also help you engage with your target audience. Research what is culturally popular with your audience and use that to mold your marketing strategy. Even the way you word your sentences can affect whether or not you appeal to your audience.

Keep Adapting

Marketing is always changing, and your target audience will constantly evolve as your business grows larger. As long as you are open to change and continue researching, you’ll have no trouble learning how to find your target audience.

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