All businesses need to cultivate a strong online profile and law firms are no different, especially in these troubled times. People have always required legal counsel and they always will. Thus, for every law practice, getting the message out to the right people should always be the goal. Law firms need localised SEO in order to improve their digital presence and with that in mind, here are a few SEO tips for local legal practices to ensure high visibility.
Keyword Research
You can’t simply take a guess at what the most popular search terns are for those in need of legal services. Indeed, the SEO agency has powerful software to accurately determine the most used search terms, which can be incorporated into your content.
Content Marketing
The SEO agency has an in-house team of content marketers, and they define the strategies used to drive traffic to your website through a variety of techniques. Creating a blog page, for example, gives you an opportunity to post guest blogs on all aspects of law, with carefully placed keywords that Google notices. At the same time, users will be happy that you are providing useful advice.
Legal Search Engine Optimisation
SEO for law firms utilises several strategies for improving the target website’s rankings within specific Google searches. Some practices report a huge spike in site visitors after investing in SEO services, as the technicians drive traffic using a range of strategies. There are agencies that focus on lawyer SEO and they have hands-on experience in this field, raising awareness within the local community, which leads to more enquiries.
Online Business Directories
When the CEO of a large company requires some legal advice, they would likely use an online business directory to source a local law firm, so you should list your practice with all the major online business directories out there.
Social Media
Even a law practice should have a Facebook page and with regular posting of quality content and interacting with users, you can generate a large social media following. When people require legal services, you will be the go-to practice in your area. If you don’t have the time to manage your social media accounts, this is something to trust to a leading SEO agency, who has an in-house team of social media marketers who really know their stuff. You could create pages for different fields of law, offering useful information to users.
We are truly living in a digital age and during these troubled times, most people look for online solutions when looking for legal services. Many law firms now offer virtual consultations to eliminate human contact and prevent the spread of COVID-19, which is possible thanks to VoIP technology.
