In the era of technology and digital marketing, business cards, flyers, and other print marketing materials seem to be taking the back seat. However, this is not because they’re outdated. In fact, if you use them right, they can bring valuable business.
There are many ways to spread the word about your business, but there’s nothing more personal and immediate than business cards.
They’re tangible, professional, easy to use, and people can always reach for them instead of searching through bookmarks and messages.
Read on to find out the 5 reasons why entrepreneur business cards are still important for your business and why you should use them everywhere.
1. They Make a Good First Impression
Did you know that you and your business have only 7 seconds to make a good first impression? The best way to do that is with a short and sweet elevator pitch and a professional business card.
Being pushy and trying to make a sale will only turn people away. Instead, approach them with a smile and show genuine interest in them as you hand them your business card.
2. They Establish a More Personal Connection
If you’re wondering how to best utilize the importance of business cards, always go for personal connection. People will connect more to another person or a personable brand over a cold, stiff corporation.
Make your business card tone personable, approachable, and friendly. When you hand out business cards, do it with a smile and always request one from the other person.
3. They’re an Effective Direct Marketing Tool
Nowadays, people are overwhelmed with advertisements of all kinds, so it becomes normal to ignore them. To cut through the noise, your business has to be special and offer more value than others.
This is why business cards are an effective direct marketing tool. They show people you care about connection and about solving their problems with your product/service.
If you’re not sure how to create a business card, use a proven business card template. You can customize it as you see fit and add or remove sections to make it your own.
4. They’re Tangible and Accessible
One of the main reasons why networking business cards are so effective still is because they’re tangible. People usually keep them in a business card holder or a special drawer at the office so they can refer to them when they need something.
Online bookmarks, emails, DMs, and computer folders can be messy or get deleted, and business cards are simple and accessible.
5. They Show You’re Prepared
Well-made branded business cards are proof that you care about your business and are prepared to promote it. It doesn’t matter what industry you’re in—you should always have a business card on you.
Whether you designed the card yourself or hired a graphic designer to help you, business cards show you’re a professional business owner.
Entrepreneur Business Cards Are an Effective Marketing Method!
Whether you’re a new business owner or you’ve been around for a while, you should promote your services at any chance you get.
Aside from online marketing, well-made entrepreneur business cards will help you reach more people and grow your brand.
Need more tips on entrepreneurship and business growth? Check out some of the other articles we’ve covered on these topics.