So what’s special about you anyway?
At a time when mega-stores like Sears are falling out of favor, you need an edge to survive the brick-and-mortar treacherous waters.
With online retail marketing techniques, you can not only grab your customers’ attention but actually keep it.
Read on to find out all the tips and tricks for best blogging practices for your clothing store.
Retail Marketing: The Power of Why
The market is saturated with stores that offer rather similar items to yours, and unless you’re offering Kim Kardashian’s fur coat for sale; you need an edge over the competition.
Online
That edge is a killer blog.
With your tech-savvy and super saver shoppers, you need to add value to your shopper’s experience.
They demand more information about your products than ever before.
Are you a part of fast fashion? Is that shirt 100% cotton? Do you use natural dyes? All of these questions need well-prepared answers, and you better have them primed and ready.
The best way to do that is through a well-written blog, where you can wax poetic about your fabrics, the stories behind your new Fall line, and much more.
In addition, more than half of your shoppers use digital tools to select their preferred items, learn about discounts, and read reviews.
Ensuring that all of these details are available, having a fantastic content marketing strategy, as well as highlighting information about your stores – their location and the available stock – will elevate your brand’s authenticity.
Offline
Now that you’re all set for the online, you must implement the same brand strategy with your brick-and-mortar stores.
First order of business is creating a legitimate reason for your shoppers to visit your store.
For example, you can create incentives like announcing the availability of exclusive items on your blog as well as providing online coupons for your shoppers.
Social Media for the Win
No retailer can survive in this day and age without a solid social media presence.
Having a blog will give you an evergreen source of content and a clear voice for your brand to shine on your social media channels.
The first step would be selecting the right social media channels that fit your merchandise and your brand image.
Having an account on every social media platform out there isn’t an effective way to make your brand visible and recognizable to your target audience.
Find out where your shoppers spend their time online, then make sure that your presence is felt on that platform.
If your shoppers are Instagram maniacs, having a Tumblr account won’t help you much. But if they’re heavily presented on Facebook, allocating a big chunk of your resources to maintain a great Facebook page is the right move.
Make Your Customers Take Action
Motivating your customers to take action is a tough nut to crack.
However, through your blog, you can create a sense of urgency about your merchandise as well as have the space to emphasize the uniqueness of your items.
It can be done by making holiday-specific merchandise or go all out on discounts and deals Black-Friday-style, or even pedal an exclusive line of dresses like Fairweather.
If you want to take it to the next level, think about collaborating with an accessories brand or other companies that would match – and enhance – your brand image.
Are You Ready for Blogging Glory?
These retail marketing techniques that will turbocharge your online presence and help your retail store gain some foot traffic.
Make sure to check out our tips for promoting your business online, as well as all the blogging techniques you could possibly need for your small business’ success!
