How confident are you that your business can survive in today’s mobile landscape?
As the number of people using mobile devices over PCs increases, you need to adapt your business to keep up with and survive. To do this you’ll need proper mobile strategies. Making one can be a difficult process if you don’t know where to start.
But don’t worry, we’ve compiled a few tips that you can use as a guide to help you build the perfect mobile strategy. Keep on reading to find out how you can take advantage of this changing business environment and help it improve your brand.
1. Define Your Company’s Overall Strategy
Before you can start implementing any mobile strategy. It’s important that you first take a step back and define the objectives of your company. Take a look at the values and goals that you want your company to uphold so that you can then extend it to your mobile strategy.
Identify the basis of these goals and objectives to know how to move forward. Always start at the highest level of importance then continue to go down from there. Go from general needs like what your company believes to more specific ones like the outcome you want to get.
This is all to make sure that your mobile strategy still furthers what you want your company to achieve. At the same time, it’s still a separate strategy rather than an extension of your overall marketing and branding tactics.
2. Have a Website That Works on All Devices
To have the perfect effective mobile environment, you’ll want to make your website responsive to any device. This is including mobile platforms.
Rather than making a whole new separate website for a mobile device. You should instead ensure that your website is already mobile-friendly.
This lessens the amount of effort need to maintain two separate sites and lets you focus on improving the site that you already have. It also gets rid of any confusion that a user might have when visiting your site on two different devices.
If you have the resources for it, you could even make a mobile app. You can feature the same content on two major platforms, increasing your leads and traffic.
3. Prioritize the Performance of Your Site
It’s proven that the longer your site takes to load, the more likely it is you’ll lose traffic. If your site takes longer than 3 seconds to load, you lose 57% of viewers. It’s also more likely that these lost viewers won’t be coming back to your site in the future due to the slow experience.
Speed up your site by improving factors like browser caching, optimizing your images, minimizing resources, and more. Get rid of outdated elements like splash pages or Adobe Flash.
4. Adjust Your Marketing Campaigns
With the variety of devices people are now using, you’ll want to adapt to them to reach the most amount of people. This means that you need to adjust your marketing campaigns to extend to mobile devices as well as your regular audience. This will let you deliver the right content to all kinds of viewers, thus driving more people to your site.
You should also be considering the time and location along with the type of device used. All these different environments contribute to the number of viewers you get. As the usage of mobile devices varies throughout the day, make sure you track your audience appropriately.
It’s always better to rely on experts for this, like the professionals at Motion.
5. Send Out Notifications and Alerts
Whenever you get a buzz or notification on your phone, you’re likely inclined to open it and see what it was. 67% of mobile users lookout for any alerts that they get on their phones even when their device doesn’t light up.
You don’t want to waste the opportunity to spread any news updates about your site. Don’t waste the chance to tell audiences about coupons, discounts, new posts, or savings. Make sure to make the most out of the notifications you’re sending to grab the viewer’s attention and want to click on it.
It’s also important to remember not to annoy or bother your audience. Make sure that you’re giving notifications at the right time. Avoid giving notifications at times like first thing in the morning or late.
6. Integrate Your Businesses Social Media
Any business should already have an account on different social media platforms. They’re great avenues to encourage engagement with the audience, get feedback, and promote new products or services.
Your audience will likely also be referring to your social media accounts when learning more about your business. This means that you should integrate your mobile strategy with your social media. Create different icons for sharing on social media as well as social media ads.
7. Optimize Emails Sent Out
One of the most effective marketing channels is through emails. Several websites convert their viewers into leads through email addresses. Develop an email marketing campaign and take advantage of those on your list.
Email links are a great way to market new discounts or coupons as well as update your audience on any changes through newsletters. Again, remember to optimize these emails to work smoothly on phones as well. Have the links easy to click, fit to mobile screens, and easy to read.
Build the Right Mobile Strategies Today
We hope that after reading this article you have a better understanding of how to build mobile strategies. Mobile strategies are very important to further the success of your business as more and more people use their mobile devices instead of PCs.
Always make sure that you adapt your business to keep it updated. That’s why you shouldn’t stop with these strategies! Discover even more technology and digital marketing tactics by exploring our other guides and lists right here!