3 Must-Know Product Label Design Tips for Startups
Your product label design needs to have a lot of information and tell the story of your brand. We’ll give you some tips all startups should know to create a label that stands out and is a visual representation of your brand.
Each year 30,000 products launch. 95% of them fail.
Even the best of products will fail if it doesn’t reach its audience.
You have found your niche, developed your product and planned out your content marketing strategy. Now you need the perfect product label to succeed at your product launch.
Read on for the three tips you need to know to have a successful product label design.
1. Build your brand
The last thing you want to be is generic.
As a startup, you are working with a blank canvas when it comes to your customer’s perceptions. Look at your message. You want that theme to be communicated to your customer from a cursory look at your product.
Your first product will be setting the font, color scheme and the message your customers will associate with your brand. You need to get this right.
Make sure that you carry out enough research on your target market, and take this on board when designing product label. A product meant to evoke a traditional feel should avoid modern harsh lines and sleek and ‘trendy’ branding.
Brand consistency is most easily achieved by using the same font you have used for the rest of your company branding.
2. Keep it Simple
If your customer can’t tell what your product is, they won’t buy it.
Try to keep it simple. This becomes increasingly important as you add more information to the label. You want to communicate as much to the customer as possible, but one misstep in the design and it can become cluttered and confusing to read.
Colors grab people’s attention but need to be used sparingly. Although attention-grabbing, clashing colors are just as likely to put customers off your product.
Always try to find a way to do more with less.
For example, when working quite bottles, rather than adding a splash of color, use the product itself as part of the label. Using clear labels on colorful liquids gives each product a different look but consistent branding clearly shows your brand identity.
3. Be Unique
Your product is the best at what it does. Make sure your customer knows that.
You don’t want the previous tips to be at the expense of your pulling power. Research your competition and include something unique on your product label to make it stand out from the crowd.
A unique element to your product label gives customers something to associate with your brand.
This will keep it at the front of their mind when making purchases.
Great Product Label Design
If you follow these 3 tips your product label design will make sure you aren’t part of the 95%.
Your product label will be instantly recognizable, easy for your customers to navigate and create clear brand associations. You will also have a solid base design to work from as you expand your product range.
If you need any other tips on how to launch and run a successful startup, check out our blog.
We have a host of other articles to help you and your startup achieve success.