Recent statistics have shown that people can remember roughly 65 percent of visual information after three days, whereas they can only remember about 10 percent of the written content.
Before you jump to designing graphics and illustrations for your business with a full calendar, consider hiring help in this area. Take your business to the next level and hire a freelance graphic designer.
If you’re not sure where to start, read on for a guide to hiring your graphic designer.
When To Hire A Freelance Graphic Designer
There are a few ways to know if it’s time to hire a graphic designer. Consider these questions:
- Does your business have a professional logo?
- Do your marketing materials represent your brand?
- Are the graphics you currently use out of date or poor quality?
- Do you see the value in high-quality design but lack the time or skills to create them?
Your answers to these questions will help you determine if you need to begin to look at freelancers to bring professionalism to your branding and marketing.
Guide To Hiring
As you prepare to hire your designer, there are many dynamics to consider before doing so. Here are some steps to get you started:
Determine What You Need
Consider the needs of your business in bringing on a graphic designer. Determine if you need a logo design, website design overhaul, or print products for an event. Having these decided before meeting with a designer will help set you up for success.
The next aspect to consider is your budget. Graphic designers can vary greatly in pricing, so setting your budget ahead of time is necessary.
You will likely pay per project, not by the hour. Set your project budget for each item ahead of time.
Make sure you also set your ideal timeline for project completion. The timeline is negotiable with your designer, but it’s helpful for the freelancer to know this upfront to set appropriate expectations.
Write A Job Description
Next, you will want to write a clear and concise job description before searching for a freelance graphic designer. The job description should be appealing to designers but should also weed out anyone that would not be qualified to work on your project.
The job description can include designer responsibilities, qualifications, and project timeline.
Get The Word Out
You’ve done all the prep work, so now you need to get the word out. You can start by asking others for referrals. If they have a recommendation, start there to find the best graphic designer with a good reputation.
Another place to advertise is on freelance sites for graphic designers. These companies have already vetted the designers making it easier to find and connect with a good fit for the project.
Review The Portfolio And Contract
Once you’ve connected with a candidate, you will want to review their portfolio to make sure they are a good match for your projects.
If everything checks out, you can review a contract with the designer remembering to read it thoroughly. Identify expectations on both sides to make the relationship mutually beneficial.
Save Work For Yourself And Hire A Graphic Designer
After learning the basics, you can hire a freelance graphic designer. Take the pressure and additional responsibility of graphic design off your shoulders and hire a freelancer to handle your design needs.
If you found this helpful, read other tips and resources that may be helpful with up-leveling your business.