Email marketing is a form of digital marketing strategy that business owners use to promote their businesses. The concept of email marketing is to engage and interact with potential customers via emails. Updating and informing about the brand on the email and giving free gift vouchers are some of the strategic ways to attract audience to increase the sales rate.
Everything you need to know about email marketing: it involves many sub-strategies that companies use to convince potential customers. And there are two things every professional needs to do: verify emails and send email drip campaigns.
What email verification is
Email verification is the process of validating the accuracy, quality, and ownership of the email address. To conduct email verification one needs to use an email checker that searches through the sender’s list to eliminate the email accounts that are unsafe and invalid.
The email verification is performed in a few steps.
1. Syntax verification: the tools check if the email address is written correctly and there are no mistakes (means all the symbols are in the correct places).
2. Domain check: the email verifier tools examine if the domain name is correct, active, and can receive emails.
3. Email address ping: the instruments send a technical message to the email address to find out if it can get emails.
Once these three factors are verified, the email address is regarded as a valid account. For the accounts that are unsafe or have an uncertain status, email checkers display a message indicating their invalidity. Surely it’s up to the professional whether to use such emails as recipients’ or not. Though it is recommended to delete such email addresses from the list of recipients. And the reason for this is the bounce rate that we’ll discuss a little later.
Importance of email verification
Email verification is of great importance: it reduces the bounce rate, lets you reach out to real people, and improve the campaign ROI.
Reduce email bounces
Email validation provides the undeliverable email accounts and lets you remove them to make sure that the emails will be delivered and accepted by the valid email accounts only. This can and will reduce the email bounces that you might have experienced while running an email marketing campaign.
Email bounce takes place when an email can not be delivered or accepted by an email recipient. If the bounce rate goes high, your reputation of a sender is damaged and you might soon be blocked. Hence, reduced email bounces lead to the certainty that your emails are being received by the customers.
Target certain audience
Email verification helps eliminate the uncertain email accounts and deliver your data to certain customers. Once you’ve eliminated the undeliverable addresses, you can target the right audience. This can assure you of the quality of the data that you are sending over. If the data is of high quality, you are likely to be approached by the potential customers. Email verification eliminates the hindrances between you and the potential customers.
Increase customer engagement and the campaign ROI
Once you’ve deleted the invalid accounts, you have a certain audience to target. You can engage and interact with the valid customers in a better way. You can keep them updated or award them some gift vouchers to increase customer engagement. And if the customer engagement and customer feedback rise, the campaign ROI is likely to increase. The efficiency will make every dollar that you’ve spent worth it.
What email drip campaigns are
Email drip campaigns are the chains of emails sent automatically to the list of recipients when they perform the certain action defined in the trigger, for example, email open or a link click. Email drip campaigns allow you to interact and engage with the customers in a timely manner. With their help, you will not only increase the sales rate but also be sure of the email delivery rate.
Importance of email drip campaigns
An email drip campaign is the right thing when it comes to interaction with leads via emails. With email sending on autopilot, you won’t have to spend a lot of time, tyhe emails will always be on time, your leads will receive only relevant content, and you will easily increase brand awareness.
Deep interaction with customers
An email drip campaign is the best marketing strategy to get the customers involved. For instance, if they are viewing a product you can email them telling about its specs and features. Or if they’ve purchased an item, you can guide them on the email to get the most out of it. Not only does it increase the sales rate but also builds a healthy and trustable relationship between you and your customers.
Deliver relevant content
When building an email drip campaign, you can deliver only relevant content and updates to the customers. For instance, if they’ve already purchased something from you, take advantage of an email drip campaign to focus on the details and benefits of that product rather than delivering the irrelevant content.
Increase brand awareness
You can use drip emails to increase brand awareness. For this, you need to find emails of leads, compose an email chain with triggers, delays, and schedules, and click the Start button. So people who even have never heard of your business will have an opportunity to get acquainted with it and see its benefits. And you, in return, will gain new customers. The continuous interaction through the email drip campaigns will help you remain on top.
Send Welcome and Educating emails
Don’t forget to create a drip campaign specifically for new clients and customers. You can add new recipients to the campaign and they will start getting messages. Also, you can use drip emails for educational purposes. For example, design a campaign with emails that will teach new clients how to take full advantage of your platform or service.
All in all
Email drip campaigns and email verification are two of the most important factors of digital marketing. They not only help get the best results but also help you create brand awareness. Brand awareness and delivering relevant content to potential customers can lead to a higher sales rate and clear profit.
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