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Why Website Load Time Is Important for Your Business
Do you know how fast your website loads when potential customers visit? If you answered “no,” then you may be missing out on a significant amount of potential business. In fact, you could potentially miss out on thousands (or even millions) in sales each year if your website speed is slow enough.
Is website load time really that important? Yes. Continue reading to find out why, along with valuable tips on how you can get your website up to speed.
It Only Takes a One-Second Delay
Studies show that something as little as a one-second delay can significantly impact your company’s bottom line. That one-second delay in your loading speed can result in a seven percent loss in conversion rate. It can also cause eleven percent fewer page views.
But your website speed doesn’t only directly affect your potential customer’s desire to browse. Slow page loading also results in poor SEO. In turn, this causes a considerable decrease in your search engine ranking.
Why? Page loading speed is one of many factors used in Google’s algorithm. So if your website doesn’t rank highly with this algorithm, the chances of your business prospering are even slimmer.
Speeding up Web Page Times
Knowing how important your website load time is for your business probably makes you wonder how you can speed it up. The faster your website loads, the better. Have a look at the following tips to help you bring your website’s speed down to a few seconds (or milliseconds) as possible:
- Choose (or switch to) a higher quality web hosting plan
- Enabling caching
- Consider using a content delivery network
- Optimizing photo sizes for faster loading speeds
- Enable compression
- Optimize your website’s coding (including HTML, JavaScript, and CSS)
- Reduce the number of redirects necessary to get to specific web pages
- Avoid unnecessary clutter
- Disable infinite scrolling
- Avoid automatic playing of videos or music
There are other things you can do to speed up web page times. However, the tips above are a few of the easiest and most efficient methods to help you get started.
Additionally, it helps to test your website’s loading speed for errors regularly. There are many different tools you can use to help figure out your website’s website loading times. Many of these tools also offer valuable information on what is causing lags in speed.
More Questions About Why Your Website Load Time Is Important?
Your website load time is essential both for direct customer satisfaction and search engine ranking. Therefore, keeping your website loading as fast as possible is critical to your company’s success. The information above can help you decrease your website load time significantly, which may help boost sales in some cases.
Do you have more questions about why your website load time is important?
Check out our other blogs. You’ll find articles on marketing, business, and related topics to help you learn more on the subject.