You have a business website that you launched several months ago; however, you have yet to see the results of having a website until now. One reason for this is that your website may not have enough traffic to generate sales because you did not use any SEO services.
What is Website Traffic?
In the real world, traffic is defined as the movement of vehicles on the road. In the digital realm, website traffic pertains to the number of internet users that visit your website. The amount of traffic that your website receives can be attributed to two factors, namely: the organic popularity of your brand or content and the effectiveness of your business’s online marketing efforts.
Organic Popularity. If your brand is popular, people will visit your website with minimal or no additional effort. Users will navigate towards your website because of your brand’s quality and popularity. However, if you are new to the industry, you must make users aware that your business exists. You can achieve this by making sure that you rank high on search engine results pages or SERPs. One way to rank high in SERPs is through an effective SEO campaign.
An SEO services company will analyse and evaluate your website’s performance in generating traffic. This company will scrutinise your content if it passes the standards set by Google. Before, you can easily fool search engine algorithms by overusing a specific keyword or keyword phrase within your content. Nowadays, Google rewards well-written content with carefully placed keywords that help solve users’ problems.
Online Marketing Efforts. Another way to increase traffic to your website is through digital marketing strategies. Digital or online marketing is the process of using all available online platforms to promote your brand and send your message across. Email marketing, social media marketing, and YouTube marketing are processes that an online marketing company may employ to help your brand reach more audiences. An effective online marketing campaign will be able to generate more traffic to your website.
You Now Have Traffic, Now What?
SEO services and online marketing will help you generate more traffic to your website. When you reach the first page of SERPs, more users will get to see your website. Likewise, an effective online marketing campaign will attract users to click on your website. However, now that you have traffic, what do you do?
Optimise Your Funnel. Having heavy traffic going to your website is great; however, if you do not optimise your website to funnel your traffic, you will not get any conversions. Traffic that enters your website will go through a “funnel,” which includes the following stages.
- Awareness. When you rank high on SERPs, more people will be aware of your website, and they will more likely click on your website if it is on the first page. A study has shown that 28.5 per cent of searchers will click on the top-ranking page shown on SERPs.
- Evaluation. Visitors will then evaluate what your website contains and if the contents are useful to them. Likewise, visitors will evaluate if your website will give them a great user experience. SEO services can help optimise the On-page and Off-page aspects of your website so that visitors will get useful content and have a value-added experience using your website. A website with poorly-written content and poor user experience will most likely be abandoned by visitors and will get a low bounce rate.
- Conversion. When you still have visitors during this stage, this means that they have enjoyed your content and find your website pleasing to visit. This is the time to reel these visitors to convert them into your customers. You can achieve this by placing a call to action buttons such as “Buy Now” within your pages.
It is not enough for your small business to have a website. Hiring SEO services will help your website generate more traffic, which you can convert into your customers.
Author’s bio: Jeannie Mai is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.