Did you know that 45% of businesses fail during their first five years of being in business? If you want to stay out of this statistic then it is more important than ever before to learn how SEO works and implement it into your marketing plan. We have put together this short guide to share how SEO works.
Keep reading to learn more about search engine optimization.
How Does SEO Work?
When you type something in a search engine such as Google there are bots that crawl pages on the web and give you the pages they think have the answer you are looking for. These bots are constantly crawling the pages found all over the web and they put them in an index.
The index can be compared to a giant library where the librarian can pull up the book that you are looking for. When the bots put pages in the index, the algorithms then analyze all of the pages and determine what order the pages should appear in a search query. The algorithms use hundreds of ranking factors or signals to determine what order they show the results.
With SEO all of your traffic is organic, you can never pay the search engines to get a higher organic search rating. In order to appear on an organic search, you will have to put in the time to spruce up your content, keywords, etc, or hire a reputable SEO consulting firm to help you with your SEO strategy.
Benefits of SEO
One of the main benefits of SEO is that in a way it is “free.” As paid ad costs continue to rise, it is more important than ever to get your SEO plan going. The only requirement you have is to take the time to create high-quality content, build your links where other sites link back to your site for more information, and use the proper keywords.
Another pro of SEO is that it will bring quality traffic to your site because it is an inbound marketing strategy. Unlike traditional marketing where you are putting out a commercial or radio ad to everyone whether they want to hear from your business or not. With inbound marketing, the people searching online are looking for what you have to offer and now the key is for the search engines to suggest your site which you can think of as your virtual storefront.
One last pro worth mentioning is that you will be able to move ahead of the competition even if they have thousands to spend on paid advertising. Eventually, organic traffic will always beat paid traffic. The key is to have the patience to build out your SEO instead of always running after instant gratification results.
Now You Know How SEO Works
We hope that now that you learned the ins and outs of how SEO works, you can make informed decisions to incorporate SEO into your digital marketing plan.
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