Did you know that 80% of potential customers look up a business online before committing to a purchase? That’s why you must have a robust online presence when growing a business. But you also need other approaches to create revenue opportunities.
Read on to learn about the different types of marketing for small businesses!
Expand Your Digital Marketing Approaches
When you’re marketing a business, develop a presence on social media platforms. Post videos and images every weekday, and engage with your audience. And, of course, make sure you have a website with SEO woven into all text.
Do all of this plus invest in online ad campaigns through search engines and social media. Then you’ll have crafted a digital marketing campaign that will set you up for success.
Invest in Traditional Marketing
This form of marketing includes tried-and-true print marketing strategies. For instance, booklets offer a compact way to share ideas or services with customers or employees. You can include bios of key personnel, company statistics, or other info that will generate interest.
Traditional marketing also can include television ads or other direct ways to pull in an audience. It helps if you have personnel capable of talking directly with media outlets or television stations. This will help you be able to get your company’s ads in the queue.
Use Outbound Marketing
Does your business plan include a few focused ways to get the word out fast? That’s what outbound marketing is all about. If you’re eager to get new clients or customers, sometimes you have to be bold.
Put your logo and a clear statement about what you do on a billboard in a metro area. Or pay for an ad slot in the mornings when stay-at-home parents might be more likely to see your product. You might spark interest from people who never knew you existed.
Turn to Inbound Marketing
In contrast to outbound marketing, inbound marketing relies on nurturing natural interest. In other words, you’re not necessarily putting your focus on paid ad slots or targeted campaigns. Instead, your goal is to create a product and style that will attract the right people from the get-go.
For instance, if you have a plant-based granola bar company, feature promotions that appeal to healthy, active people. This could include providing recipes on product boxes. Or it could mean promoting an active lifestyle by showing runners or cyclists in your television ads.
Consider Influenced Marketing
As another approach, look into getting a well-known name behind your brand. Influencer marketing means that a celebrity will give your brand an endorsement on their social media platform. Just be sure that you find an influencer whose values and interests line up with your product so you create a believable endorsement.
Explore Different Types of Marketing
It’s wise to have a multi-faceted approach when it comes to the different types of marketing. Integrate traditional marketing methods, like print ads, into your strategy. But also make room for digital strategies and efforts through billboards or influencers.
To get more tips on growing a business, check back soon for new articles!
