• Home
  • About
  • Contact

The Phat Startup

The Ultimate Lifestyle Blog for Entrepreneurs

  • Blog
  • Blogger Lifestyle
  • Money & Finance
  • Motivation
  • Personal Growth

Money & Finance

The Main Types of Marketing for Small Businesses

Did you know that 80% of potential customers look up a business online before committing to a purchase? That’s why you must have a robust online presence when growing a business. But you also need other approaches to create revenue opportunities.

Read on to learn about the different types of marketing for small businesses!

Expand Your Digital Marketing Approaches

When you’re marketing a business, develop a presence on social media platforms. Post videos and images every weekday, and engage with your audience. And, of course, make sure you have a website with SEO woven into all text.

Do all of this plus invest in online ad campaigns through search engines and social media. Then you’ll have crafted a digital marketing campaign that will set you up for success.

Invest in Traditional Marketing

This form of marketing includes tried-and-true print marketing strategies. For instance, booklets offer a compact way to share ideas or services with customers or employees. You can include bios of key personnel, company statistics, or other info that will generate interest.

Traditional marketing also can include television ads or other direct ways to pull in an audience. It helps if you have personnel capable of talking directly with media outlets or television stations. This will help you be able to get your company’s ads in the queue.

Use Outbound Marketing

Does your business plan include a few focused ways to get the word out fast? That’s what outbound marketing is all about. If you’re eager to get new clients or customers, sometimes you have to be bold.

Put your logo and a clear statement about what you do on a billboard in a metro area. Or pay for an ad slot in the mornings when stay-at-home parents might be more likely to see your product. You might spark interest from people who never knew you existed.

Turn to Inbound Marketing

In contrast to outbound marketing, inbound marketing relies on nurturing natural interest. In other words, you’re not necessarily putting your focus on paid ad slots or targeted campaigns. Instead, your goal is to create a product and style that will attract the right people from the get-go.

For instance, if you have a plant-based granola bar company, feature promotions that appeal to healthy, active people. This could include providing recipes on product boxes. Or it could mean promoting an active lifestyle by showing runners or cyclists in your television ads.

Consider Influenced Marketing

As another approach, look into getting a well-known name behind your brand. Influencer marketing means that a celebrity will give your brand an endorsement on their social media platform. Just be sure that you find an influencer whose values and interests line up with your product so you create a believable endorsement.

Explore Different Types of Marketing

It’s wise to have a multi-faceted approach when it comes to the different types of marketing. Integrate traditional marketing methods, like print ads, into your strategy. But also make room for digital strategies and efforts through billboards or influencers.

To get more tips on growing a business, check back soon for new articles!


« Tips for Reselling online
Is Bitcoin Era a risk-free platform? »

About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

Connect With Me

  • Email
  • RSS
  • Twitter
  • YouTube

Twitter Feed

Mike McOwenFollow

Mike McOwen
PhatStartupsMike McOwen@PhatStartups·
29 Dec 2017

Why is content marketing so important? Find out here: http://thephatstartup.com/money-finance/why-your-business-needs-a-content-marketing-strategy-in-2018/

Reply on Twitter 946751505146707968Retweet on Twitter 946751505146707968Like on Twitter 9467515051467079681Twitter 946751505146707968
PhatStartupsMike McOwen@PhatStartups·
9 Oct 2017

http://yescincinnati.com/

Reply on Twitter 917521630162759681Retweet on Twitter 917521630162759681Like on Twitter 9175216301627596811Twitter 917521630162759681
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

Wow, interesting

Forbes@Forbes

Millennial men are more likely than women to default on student debt http://on.forbes.com/60148NudC

Reply on Twitter 912458136849698816Retweet on Twitter 912458136849698816Like on Twitter 9124581368496988162Twitter 912458136849698816
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

I LOVE Toronto! Miss that place

GO Transit@GOtransit

Explore Toronto’s art scene with GO! Enjoy special late night service during Nuit Blanche on Sept 30. https://cards.twitter.com/cards/v2l8b/4ttwx

Reply on Twitter 912458028355670017Retweet on Twitter 912458028355670017Like on Twitter 912458028355670017Twitter 912458028355670017
Retweet on TwitterMike McOwen Retweeted
BuffaloSabresBuffalo Sabres@BuffaloSabres·
25 Sep 2017

Batter's up! ⚾️ Spending quality time with our friends at @MiracleLeagueWN.

4
Reply on Twitter 912457252057034754Retweet on Twitter 91245725205703475454Like on Twitter 912457252057034754319Twitter 912457252057034754
Load More...

Blog Ideas That Make Money

How to Create a Retail Space You Are Proud Of

What are KF Fittings?

Reduce the risk of car accidents and stay away from critical injuries

Search

Copyright © 2023 · The Phat Startup

Copyright © 2023 · Divine Theme on Genesis Framework · WordPress · Log in