If you aren’t using the new tools available for marketers, you’re falling behind everyone. Reports show that 50% of marketers are planning to add new technology to their advertising efforts in 2020. If you don’t keep up with the latest tools, you’re going to be less productive with your marketing than those who do.
The problem is that you have a lot of options available to you. Below are seven marketing tools for business that are worth investing in.
1. Email List
If you have people visiting your website without joining your email list, you’re missing out on a lot of sales. Most people won’t buy from you the first time they visit. You need to get in front of them in the future if you want to increase sales.
When you use email list software, you get a small piece of programming code to place on your website. Whenever someone visits, they can enter their email and any other information to join your list. You’ll be able to send emails to the people who enter their information in the future.
You can use this time to build trust with your potential customers. Send them useful information that they can use. When the time comes to send them an offer, they’ll be more likely to buy from you.
It’s hard to know where you stand with your sales leads if you have no way to keep track of them. Yes, you can handle everything in a spreadsheet. The problem is that doing everything manually takes too much time.
You can purchase CRM software to handle your sales leads. All you need to do is put your customers into the system. Most reliable CRM software will then go online to find the rest of your contact information for you.
Your CRM will allow you to track where your customers are in the buying cycle. You can use this to make better use of your time and marketing materials.
3. Social Media Management
You’re going to have a lot of social media accounts if you try to keep up with your customers online. If you’re doing things manually, it can be hard to keep all your accounts updated and in sync.
Social media management tools allow you to manage your accounts in one place. You can schedule all your posts in one place and have them go out to every platform automatically.
Management tools also give you a single dashboard to handle all your customer messages. You won’t need to log in to each one individually to do customer service.
4. Website Analytics
All the marketing you do online for your website could be a waste if you can’t measure your results. Luckily, you can use website analytics software to keep track of who comes to your website and what they do.
Your analytics software will tell you where your visitors come from and the pages they go to. You can measure the results of your SEO and your paid traffic campaigns.
One of the ways you can do this is with goal pages. You set one of your pages as your goal, and when a visitor hits your target from one of your traffic sources, you know there is a conversion. You can use this data to optimize your marketing campaigns to get more customers.
Have you ever heard of A/B testing? It’s the process of changing small elements on your website to try and increase your conversion rate. Heatmap software will help you do this.
Heatmap software tracks the action of a visitor on your website. It goes further than regular analytics software. You’ll be able to see mouse movements and clicks as they happen.
You can use this data to figure out where the engagement is on your website. Your goal will be to make changes to get people taking the action you want them to take.
Heatmaps can also be useful in looking for customer behavior that you didn’t expect. If you can find parts of your website that are getting more attention than you thought, you may be able to use that to your advantage.
All the marketing software out there can’t help you if you don’t understand what your customer wants. Sure, you could gather this information by continuing to create new products. However, that plan gets expensive if you keep getting things wrong.
Surveys are a way to learn what your customers want straight from them. There are many survey tools out there that will give you a link to send to your customers. You can use your email list to get people to your survey.
You can use this method to validate new ideas or find problems with old ones. Either way, you’re likely to get data that you didn’t expect.
7. Keyword Research
One of the best ways to get traffic to your website is SEO. The problem is, you might not know what people type in search engines when they want to get answers.
A keyword research tool will help by giving you the monthly search volumes of keywords people type. You can use this information to create informational content on your website. If you can answer a searcher’s question better than anyone else, you stand a good chance of being ranked high in Google.
Some tools also allow you to see what keywords your competitors rank for. You can use this to figure out which topics are worth investing in. You don’t have to copy what they do, but you should put a unique spin on things.
Don’t Ignore These Marketing Tools for Business
Don’t ignore the benefits that marketing tools for business will bring to your company. These tools can give you an edge when trying to get the word out about your business. Try them today to see how much they can help.
Are you interested in more marketing ideas that can help bring more sales? Head back to our blog to read through our latest strategies.