You’ve probably already discovered that there’s no real one-size-fits-all prescription for marketing on social media, but there are a few different tactics that typically result in noticeable changes.
Though the strategies and techniques you have on the table are as varied as the people who frequent the pages of social media, knowing how to properly manage what is at your disposal is critical to the success of your marketing efforts.
Take a few moments now to read through a brief breakdown of some helpful social media marketing tips, and consider how you might augment your approach for a more positive response.
Consider using life events for marketing
Targeting is a crucial part of successful marketing, and even more pivotal tool of marketing on social media. Social media platforms are built to help businesses target communities and strategic populations.
Life events is one of the most useful notifications for your marketing efforts. You can target life events to place your advertisement in front of the right eyes at just the right time.
Provide plenty of visual stimulation
Offering viewers the chance to enjoy a smooth and cohesive visual experience on your social media pages will entice them to spend a little more time taking in all that they see.
This business specializing in providing excellent office furniture presents a solid example of a visually appealing marketing approach. You should also make sure that when a user does click on your carefully crafted ads, they will land on a page that is just as interesting to explore.
Build interest around actionable hashtags
Hashtags are a useful way of creating a network through crafty labeling. The ubiquitous nature of hashtags across various social media platforms makes them even more effective as a marketing tool.
If you can manage to boost the hype surrounding your hashtags, you can craft your advertisements into communities. Nike provides a perfect example with their #chooseyourwinter and #runfree campaigns in 2014.
Use Twitter as a test market
Twitter is a good place to test out your marketing ideas. Craft a targeted ad, and let it run free on Twitter. Then take the Google Analytics tool and dig into the true engagement performance results of the post. If it’s good, then you can use that ad as a foundational template for marketing on other social media platforms.
Never stop researching your target consumer
You can never know too much about who needs the products or services of your operation most. Never stop researching and learning about your target consumer, and use what you know to build a marketing campaign that piques interests. Not every operation has a clearly defined profile for who might best benefit from their operation, so sometimes a little investigation is necessary.