• Home
  • About
  • Contact

The Phat Startup

The Ultimate Lifestyle Blog for Entrepreneurs

  • Blog
  • Blogger Lifestyle
  • Money & Finance
  • Motivation
  • Personal Growth

Money & Finance

How to Make a Funnel for Driving Web Sales

48% of businesses claim that refining their sales funnel efficiency is a top priority this year. Are you part of one of those businesses?

If you’re having a tough time generating revenue online, your sales funnel may ultimately be the issue.

Keep reading to learn how you can improve your sales funnel and turn it into a true customer journey.

Outline Your Ideal Customer

You’re selling a product or service. But do you know who, exactly, you’re selling to?

If you don’t have a specific target customer, you’ll end up spending far too much on a sales funnel designed to attract too wide of an audience.

Instead, refine your marketing goals beginning with your customer persona. Create a detailed report of your company’s idea of a perfect customer, then design your sales funnel around them.

Look for Problem Areas in Your Existing Funnel

Even if your current sales funnel isn’t as effective as it could be, there may still be elements worth saving. To find out what’s worth keeping, you’ll want to reverse engineer your current funnel.

For this, turn to your analytics. Find out where, exactly, you’re losing people.

Retool Your Landing Page

Your landing page can make or break your sales funnel. It’s here that you’ll capture your audience’s information, and hopefully, their sale.

While each landing page looks a bit different, most share a few similar elements:

  • A conversational tone
  • An eye-catching headline
  • An offering, like a freebie, in exchange for an email address
  • Mobile-friendly design
  • A strong call to action

A great way to learn more about landing pages is to snoop on the competition. Head to their website and see what they’re doing to attract customers.

Tell, Don’t Sell

Aside from your landing page, your blog is the most significant portion of your sales funnel. 81% of customers see content creation like blogging as a trustworthy means of gathering info.

So what makes blogging such a valuable sales tool? Namely the fact that selling often comes second to information.

It might seem counter-intuitive, but audiences are more likely to trust a company that places the customer’s needs (in this instance a search for information) above their own.

Speed up the Checkout Process

69.57% of online transactions result in cart abandonment. Think about how much money you could be losing, just because you have a lengthy checkout process!

The faster the checkout, the more likely a customer is to complete a sale. Think about it: how many times have you purchased something on Amazon using the one-click purchasing option?

Cut down on extra clicks, redirects, and sign-ins.

Turn to Automation

Automation is the future of digital marketing — and that extends to your sales funnel.

Most funnels require users to juggle a variety of platforms. It can all get overwhelming quickly.

This is why companies like ClickFunnels aim to simplify the process by giving users direct control over their funnel via a simple dashboard. This automation is more than worth the investment. Check out this article on ClickFunnels Pricing to learn more.

How to Make a Funnel That Works

Now that you have everything you need for a sales funnel that works, it’s time to get to work. Improve your sales funnel and you’ll see the sales increase in no time.

And don’t forget to check back with our blog for more great content like this.


« Make Cash While Writing! Here’s How to Start Writing Professionally and Get Your Business Off the Ground
End of the Road: How to Close a Business and Move On »

About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

Connect With Me

  • Email
  • RSS
  • Twitter
  • YouTube

Twitter Feed

Mike McOwenFollow

Mike McOwen
PhatStartupsMike McOwen@PhatStartups·
29 Dec 2017

Why is content marketing so important? Find out here: http://thephatstartup.com/money-finance/why-your-business-needs-a-content-marketing-strategy-in-2018/

Reply on Twitter 946751505146707968Retweet on Twitter 946751505146707968Like on Twitter 9467515051467079681Twitter 946751505146707968
PhatStartupsMike McOwen@PhatStartups·
9 Oct 2017

http://yescincinnati.com/

Reply on Twitter 917521630162759681Retweet on Twitter 917521630162759681Like on Twitter 9175216301627596811Twitter 917521630162759681
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

Wow, interesting

Forbes@Forbes

Millennial men are more likely than women to default on student debt http://on.forbes.com/60148NudC

Reply on Twitter 912458136849698816Retweet on Twitter 912458136849698816Like on Twitter 9124581368496988162Twitter 912458136849698816
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

I LOVE Toronto! Miss that place

GO Transit@GOtransit

Explore Toronto’s art scene with GO! Enjoy special late night service during Nuit Blanche on Sept 30. https://cards.twitter.com/cards/v2l8b/4ttwx

Reply on Twitter 912458028355670017Retweet on Twitter 912458028355670017Like on Twitter 912458028355670017Twitter 912458028355670017
Retweet on TwitterMike McOwen Retweeted
BuffaloSabresBuffalo Sabres@BuffaloSabres·
25 Sep 2017

Batter's up! ⚾️ Spending quality time with our friends at @MiracleLeagueWN.

4
Reply on Twitter 912457252057034754Retweet on Twitter 91245725205703475454Like on Twitter 912457252057034754319Twitter 912457252057034754
Load More...

Blog Ideas That Make Money

Dive Into Fantasy With Some Fascinating Sci-Fi Movie Picks

Tips for Building Simple & Effective Business Website

The Benefits Of Having Business Insurance

Search

Copyright © 2023 · The Phat Startup

Copyright © 2023 · Divine Theme on Genesis Framework · WordPress · Log in