If you’ve just asked yourself, “how much does it cost to advertise on YouTube?” you aren’t alone.
As YouTube is growing every day, that means you’re more likely to improve traffic to your website and, ultimately, increase product sales.
But if you choose the wrong strategy, it can prove costly. So, here’s some advice on how much it costs to advertise on YouTube.
Have a Marketing Strategy in Place
It may seem like essential business advice, but it’s a sad truth that many campaigns fail because they haven’t targeted the right customer base or even produced a quality advertisement!
If you’re starting or looking to expand into new territories, a YouTube ads campaign is a great way to get your name out there. What’s great about the movements is that you don’t pay per campaign, but per impression.
An impression is a unit of exposure. So, as a result, you won’t get charged anything for no views in a day, but you might get charged a three-figure sum for thousands of clicks, thus why the focus is on budget and strategy.
Set Your Expectations Realistically
It’s natural to get carried away and believe that all 2 billion customers will see your campaign. And that every single one will pay for your services. In reality, you might find that your first few campaigns don’t work out as intended.
Therefore, it’s essential to stick to the plan. If you are still not sure, then your strategy isn’t strong enough and needs more solid evidence so that you can feel confident you’ve made the right decision.
That said, there’s nothing wrong with running a mini-campaign to conduct a smaller test. As a result, you can analyze the results and give yourself a better indication of how successful the results may be.
Online calculators can be a great way to try different amounts and see what works for you.
Work Out the Maths Before Committing
The average small business starts its campaign with $10 per day, according to YouTube themselves. But do remember that as mentioned above, you pay per engagement, not per day.
The price per engagement itself is trickier to pin down. Even YouTube themselves doesn’t directly address the question, beyond suggestions of several cents per click embedded in their help centers.
Ultimately, there is no direct answer but supply and demand.
How Much Does It Cost to Advertise on YouTube?
As you’ve probably guessed, it depends on what approach you want to take and how aggressive you want your marketing strategy.
If you are looking for maximum outreach, then you can quite easily spend into the thousands. If you’re starting, YouTube recommends $10 per day, and that’s probably a fair amount to test the water to see how much revenue you can generate.
Now you have the answer to “how much does it cost to advertise on YouTube?” check our articles for more ideas on growing your business.
