Does your company need graphic design help?
As you start to research your options, you’ll likely come across one crucial decision: Should you hire a freelance designer or do you need a graphic design agency?
If you’re not familiar with marketing or graphic design, making the right choice can be difficult, and you might not know what each option entails. Keep reading to learn more about the pros and cons of both a freelancer and a full design agency.
How to Decide Between a Graphic Design Agency and a Freelancer
Every business will need graphic design help at some point, whether you want to create a new logo or take on a larger project like redesigning your website.
Before you decide whether you want to hire a freelancer or a graphic design agency, it’s essential to understand the basics. A freelancer is an independent contractor who will work with your company, typically one project at a time.
A graphic design agency usually involves a diverse team of marketers and graphic designers who are there to help your business with any design needs. Agencies can work on a per-project basis, but they’re usually there to act as your marketing department and consult for your business regularly.
Here are a few essential things to consider before you choose between the two:
1. Price
For many small businesses, cost is one of the most important considerations. If you’re working with a small marketing budget, a freelancer is usually cheaper as it’s just one person that likely charges an hourly wage, rather than a full team at an agency.
Using a freelancer is typically better for businesses with smaller budgets and fewer needs since you have more control over how much you pay, and you can stop working with the freelancer at any time. Many agencies require businesses to sign contracts and commit to a certain amount of money upfront. However, this will vary between agencies.
2. Project Scope
Another element that you need to consider (and one that will impact how much you pay) is your project scope.
Do you have a straightforward project you need completed? Or do you see your design needs expanding and changing over time? Do you have background knowledge in graphic design, or do you need a consultant to help you evolve your brand?
As we mentioned earlier, most freelancers are great for one-off projects, while graphic design agencies can help you over long periods.
3. Expertise
Many freelancers specialize in just one thing. For example, you have graphic design freelancers who will be able to design a logo or take photos for your website. Other freelancers specialize in writing blog posts or other content.
If you have a lot of different design and marketing needs, it might be better to go with a marketing agency. Agencies have diverse groups of professionals under one roof, so you can come to them with multiple needs, rather than hiring many different freelancers.
Learn More About Marketing and Graphic Design
Taking on a big marketing or design project can feel too overwhelming for a small business owner. Since you have other business tasks to attend to, it’s a good idea to hire either a freelancer or a graphic design agency.
When you’re working with an agency or a freelancer, it helps to stay up to date with the latest marketing trends so you can bring new ideas to the table and help them create a successful brand for your business. Make sure you check out the rest of our website for some helpful tips and design inspiration.
