It was a win for the online sports betting industry in 2018 after the US supreme court ruled against the Professional and Amateur Athletes Protection Act. Among the first states to legalize online sports betting were New Jersey and Pennsylvania. To date, 30 states have legalized gambling. The sports betting industry is now taking a big stride. Epoxy, a new tech startup based in Philadelphia, wants to sync TV with sports betting.
Greenwood Gaming and Entertainment takes an early lead
Under the leadership of Matthew Cullen, Greenwood Gaming and Entertainment has taken an early lead with Epoxy.ai. Matthew oversees the operations of Greenwood’s online sports wagering products in PA, NJ, and MI. Greenwood Gaming and Entertainment runs and owns Parx Casino, which is located in Bensalem. betPARX is the sportsbook app relaunched recently by Parx Casino.
Matthew is envisioning launching sports betting into another three states. Parx has consistently recorded impressive profits since July last year. Between July last year to April this year, the company has handled $147 million in online sports wagers. According to Matthew Cullen, the future of sports betting is personalization. Gamblers want to gamble according to their betting history, preferences, and what they love to view.
75 million fans to enjoy a personalized betting experience
Epoxy.ai is set to benefit millions of Gen-Z consumers. Chris Reynolds and Jason Angelides are focused on personalizing the wagering experience for over 75 million sports lovers. The duo first developed the gizmo technology two years ago, which helped to track player stats and game momentum. Their innovation, the Epoxy.ai, is envisioned to attract over $20 billion in betting annually.
The idea behind Epoxy.ai
Epoxy aims to target fans who love watching live sports. Their idea is to use the smartphone’s mic to provide information on the type of sports a fan is currently watching. Once the app determines the game, it then synchronizes the game on the TV and recommends a bet.
According to Reynolds, it is highly likely that a sports fan who loves betting will agree to the terms and allow the company to sync with the terms. The first client to sign up for Epoxy’s terms of service was betPARX.
The technology behind Epoxy is the same type of technology used by other major service companies such as Amazon and social media platforms. They first determine your preferences and then suggest the things or products you would most prefer. The client then decides whether to take action and accept the offer or reject it.
Epoxy envisions launching in many other states where betting is legalized. Given that it is a startup, the company has an unlimited field to explore more and develop its technology to improve user experience.
