You did it! You went through the struggle of opening your own salon and making it the perfect place for you and your future clients. Now’s the fun part – planning the grand opening! If you’re feeling a little rundown after the stress of getting the salon up and running, don’t worry. Here’s all you need to know to throw the best grand opening party for your new salon.
Invite the Right People
It would probably a blast to throw a party for just you and your employees, but save that for another time. Your grand opening party should be for people you want to know about your new business. Invite other local business people and the media. You’ll also want to invite any potential clients to the party. If you’d like, you could host a private event for just other professionals before opening the party up to your other invitees. This would give you time to network and receive professional congratulations first.
Of course, you can also open the party up to the general public and forgo the official invite. If you decide to make the party open to the public, request that guests still RSVP by a certain date so you know how many people will potentially come.
Use Promotional Products
It’s important for new salons to find creative marketing solutions on the opening party, but creative marketing solutions don’t necessarily mean spending a lot of money to solve problems. Promotional products or giveaways are one of the inexpensive and practical solutions, which will increase your brand awareness.Some of the great giveaway products are custom lanyards, stickers, enamel pins, and bracelets. You can add your logo or other aesthetically pleasing images to these customized products. Besides distributing them to customers, salon staff can also wear these products, for example, brightly colored lanyards will definitely add color to the grand opening and increase awareness.
Supply the Party with Food and Drink
It’s not a party without refreshments! Keep it simple to save you time and money. No one is expecting a grand opening party to have a fully-catered meal, but make sure there’s something there for your guests to snack on. You can serve the party guests finger foods like veggie or fruit trays, or you can hire a caterer to take the stress off you. Make the drinks simple, too. Provide your guests with champagne or wine and don’t let anyone overindulge. This is your time to celebrate, not babysit!
If you’re hoping to have guests mingle and really enjoy themselves, you can provide easy entertainment. Get a photo booth rental in NJ for your guests to use. They’ll remember your party and your salon whenever they look at the photos, so this is a great way to incorporate marketing into your event. Hopefully, your marketing plan is already in full swing, but this is a great addition to the plan that also gives your guests something fun to do during the event. You can also book a live band for some of your event, maybe a jazz trio, or even a string quartet. Try to provide entertainment that you think fits your brand and style.
Give Guests a Salon Sample
Everyone loves getting free items when they go to a party (or when they go anywhere, really). Give your guests something that will make them appreciate and remember your business. You can provide branded combs or makeup brushes in a swag bag. If you have enough staff, you could even provide guests with free or discounted services. Your attendees will definitely remember the amazing facial or manicure they got at your party! Whatever you decide to provide your guests with, make sure you take a day after your party to maintain your equipment with the help of cosmeticlaserwarehouse.com. Providing your guests with a salon experience and branded gifts will help build your business’s clientele.
Ultimately, your grand opening party is the perfect chance to show off your hard work and start building an amazing client base. Use this opportunity to network and give a few things away. You’ll see an immediate impact on your business.