6 Ways Live Video Streaming Can Help Your Business

Right now, live streaming is a popular and regular event among businesses. Unlike waiting to get featured on TV, live-streaming is a more controlled and smaller event.

Among the many great benefits of live streaming, it’s easier to do a live stream these days. Now, you can hold a live stream only with your phone and a good internet connection.

If you want to see more of these great benefits, keep reading.

1. Connect With Your Customers

Genuine communication and engagement with your customers are vital for business. Live streaming gives you the chance to show your audiences the human side of the business. It also offers two-way communication for both parties.

It’s good to hold live streams at regular points so your customers know when to tune in. We know there’s not much you can do on an hour-long live stream. Keep up your monthly or bi-weekly live stream schedule and soon you’ll start to think up more ideas for it.

2. Gain Control Over Your Brand Messages

As a business, you want to have as much control as possible over your brand message. This way, you prevent confusion and issues from arising. Getting on a live stream can help you with this.

Choose a live streaming company that matches your wants and needs. If one of your goals is to get the stream promoted, some live stream software can help you with that. If you want to keep your stream exclusive, broadcast a private streaming video.

The best place to start building your audience is on Facebook Live. It’s accessible, public, and free. When you have a big enough following, diversify your channels.

3. Update Customers in Real-Time

One of the best things about live-streaming is connecting with customers in real-time. This gives your customers instantaneous information the moment it becomes available to you. That includes making real-time updates and news flashes.

This kind of thing is very useful if you have events, stores in certain places, and more. Release any piece of news or update you have on the subject via live stream. That may include sales schedules, announcements, and more.

Another way to give your customers an update of your business is to live-stream these events. Make customers feel that they’ve gone to your corporate event even when they only stayed at home. Give them a tour throughout the venue or show them backstage.

For example, let’s say you’re setting a date for a big sale. Use live-streaming to announce it alongside your regular live stream content. You can also talk about big flash deals or new business affiliations on your live stream.

4. Market on the Top Live Streaming Platforms 

Speaking of flash deals, real-time video streaming is one way to go about selling items you have on you. This is especially helpful for those who have small businesses. It’s even helpful for those who are holding a garage sale or something as small and rare.

Streaming live videos is one way to get more leads and conversions. Social media sites that have live streaming services are perfect for this job. Remember to use keywords in your hashtags or tags so your target audience can find you.

Selling on live streams is a good social media platform event for your business. For example, you can sell on Facebook Live. You can also promote via YouTube Live or host a live streaming platform like Twitch.

While it often happens on social media, you can also set up a private stream for exclusivity. Remember, the smaller the entry for your audiences, the better. The best sites for social engagement include Facebook and Instagram, and for B2B marketing, use LinkedIn.

If you want to expand, use live video on Vimeo, IBM Cloud Video, and DaCast. Remember, each of these has various focuses and benefits. Define your goals before you choose and use a streaming service.

5. Address Inquiries and Eradicate Confusion 

How often do you talk to your customers? If it’s often by mail, you can track down which questions are most popular among your customers. If your brand often receives the same questions, it might be time to hold a live Q&A stream.

This is ideal for brands with new products that are complex and/or have complex instructions. Choose one or more live video streaming sites and advertise the schedule of your live stream. Prepare the new product or one you’re yet to release and get ready to host a how-to live video.

Like we mentioned earlier, live-streaming presents somewhat of a two-way communication between you and customers. They ask questions through comments, and then you call their name and address the inquiry.

It’s the perfect way to show your customers you care about them and their concerns.

6. Go Live Anytime, Anywhere

Mobile phones are vital to our everyday lives, and it’s impossible to think how about we’d survive without them. The average US adult spends 3 hours and 43 minutes daily on mobile devices. We depend so much on mobile devices now that there’s such a thing as separation anxiety with a phone.

With that in mind, we hope you already have an idea about the next big benefit of using live streaming platforms.

When your customers have their phones with them all the time, you have access to all their time. This means you can do all the points we said above at any time. Advertise, update, and connect with them no matter the hour.

Since the world is much smaller thanks to the internet, connect with them wherever they are. Your customers can be on vacation in the Bahamas, and still, you can engage them. Connectivity is a top priority, so it’s the perfect chance to make an account in live video streaming sites.

Start Live-Streaming Now

Communication and engagement are the main focuses of live streams. When you hold a live stream, make sure you keep it interesting and enjoyable. Otherwise, you run the risk of chasing your audiences away with boring monotones.

Now you understand why you need to set up on live streaming platforms. We hope you learned a lot and you now know why live-streaming is very helpful for your business.

If you liked reading about the benefits of live-streaming for your business, check out our other guides.