Did you know that at least 22% of American adults use Twitter? With the growing popularity of Twitter, using it for your business is a smart move. Twitter is a powerful platform that will take your business to the next level.
If you’re new on Twitter, getting your business on this platform can be a challenge. You need to know how to increase your followers and get more clicks. Your brand will benefit exceptionally from the exposure.
There are several Twitter tips and tricks that can elevate your business. Keep reading for the best Twitter tips for business.
1. Build an Outstanding Profile
Having the Twitter egg as your profile is outlandish! Someone visiting your profile will get interested based on what they see. Start by choosing an image that communicates more about your brand.
You have plenty of choices when it comes to your Twitter profile picture. You can go for your brand’s logo or an actual photo of your products. A little creativity with the imagery and color combination will make your Twitter business profile quite striking.
Often, businesses use the brand name as the Twitter handle. You can tweak the name slightly if it’s already taken. More importantly, have a refined description, location, and website link on your profile for your followers to get more information about your company.
2. Grow Your Twitter Followers
Getting a massive following on Twitter is one of the goals for most businesses. Yet, it helps to seek quality rather than quantity when it comes to the Twitter following. Ensure that you’re attracting useful and influential people for your Twitter platform to bear results.
Given that most Twitter profiles are public, you have to be aggressive to have a relevant following list. You can delete and block spammers who push irrelevant content on your profile. The last thing you want has peculiar adult content on your legal consultancy page!
The right audience will propel your Twitter profile higher as you’ll have an opportunity to retweet meaningful content. It would help to research other connections within your industry who use Twitter actively. Develop a valuable relationship with such people and seek to offer mutual benefits.
Following the right people in your industry will give you access to several resources. You can read the posted content and download video from Twitter as your connectors keep posting useful stuff. The lessons you’ll learn will give you headway on how to use Twitter for business.
3. Add Valuable Content
The cliché ‘content is king’ is relevant when using Twitter as a marketing tool. Quality content is one of the Twitter tips and tricks that will differentiate your brand from many others. Understanding your buyer personas will guide you in creating relevant and valuable content.
Your tweets should add value to your followers. They should educate, entertain, or advance certain ideas to your audience. If your tweets are not playing either of the roles, you’ll hardly break-even in Twitter marketing.
Twitter has a character limit of 280, which you need to use creatively. While you’re hoping to create awareness of your business, some of your tweets should be personal and entertaining. The primary aim of Twitter is to keep conversations going, which you can use to further your company.
4. Be More Visual
Accompanying your tweets with images increases their chances of retweets by 150%. It’s no brainer that visuals are attractive. They will get you more engagement than any amount of texts on your tweets.
Given this startling statistic, using rich media for your Twitter account shouldn’t be debatable. The images will make your profile more appealing. Consequently, you’ll attract more followers who would otherwise pass your profile without giving it a second look.
The images don’t count towards the character limit, meaning that you’re not limited to the images or videos you can upload. Mix up GIFs and emojis to make your content more visually attractive. Including relevant images is one of the Twitter tips for business that will make followers engage more with your brand.
5. Use Appropriate Hashtags
Twitter hashtags aim at increasing engagement around a theme. Yet, excessive use of hashtags can beat this purpose. You can focus solely on one or two valuable hashtags and experience a higher engagement than when using multiple hashtags.
Squeezing a variety of hashtags might seem cool. However, it isn’t a wise move for your Twitter business profile. Hashtags are the main Twitter tips and tricks that will increase your visibility, but you need to narrow them down to about two.
While at it, use the right hashtags as the wrong ones can jeopardize your reputation. A tool such as Ritetag will give you insights about a hashtag based on the number of tags it has been used, views received, retweets, and the images accompanying the hashtag. The information will assist you in choosing the best hashtag for your business.
6. Measure the Results
Once you know how to make a business Twitter profile stand out, you’ll start experiencing growth gradually. Your followers will grow, and your brand will get more visibility. Yet, failure to measure your results is a grave mistake that can impede your Twitter marketing.
It would help to ensure that you have realistic objectives and goals for your inbound marketing. The goals will allow you to measure the effectiveness of your Twitter marketing. Measuring results will help you make relevant modifications if the current strategy fails to work as expected.
Twitter has Twitter analytics on the menu. Check the number of people who clicked on your tweeted link from the analytics. You will know the type of content that’s getting more engagement, which will guide you in making the right decisions on content creation.
The Right Twitter Tips and Tricks Will Increase Your Brand Awareness
Twitter is a force to reckon with when it comes to digital marketing. There are several Twitter tips and tricks that you can use to increase your Twitter marketing impact. Applying Twitter for business tips will elevate your brand’s position in digital spaces.
Other than digital marketing, businesses need to understand a host of other aspects that influences their growth. Our blog has focused on themes such as motivation and finances to give you insights into your organizational decision. Please explore our site for more of this entrepreneurial content.