The rise of digital media gave us new and innovative ways to share our ideas. Emails, texts, and social media have become the norm in our society. To gain loyal customers, businesses must utilize these digital platforms.
With over 2 billion websites on the internet, businesses need effective marketing strategies. If you have a website, focus on visual content. Visual marketing content is more likely to attract readers.
Videos are slowly becoming a more powerful visual marketing tool. Here are five benefits of using animated video production as a marketing tool for your products. If you’re starting up a small business, consider using animated video production in your strategy.
1. SEO Boost
SEO is short for Search Engine Optimization. To push the most relevant results to the top, Google uses an algorithm. It tracks keywords and key phrases related to the users’ search input.
It is a powerful marketing strategy that helps your website get higher rankings. Google’s search algorithm favors videos and can help you boost your SEO ranking. Google tracks the amount of time that visitors spend on your page.
You might have a lot of incoming traffic, but lose visitors in seconds. Videos help keep people on your page and entice them to view more of your content. People are also more likely to watch the video instead of reading content on your page.
Videos also imply that you have high-quality content. Thus, animated video marketing can generate strong backlinks. Remember that when making videos, you must also optimize the title for your SEO.
Place keywords and phrases in your videos so that your viewers can easily find them.
2. Market Any Product And Gain More Conversion
Animated videos are one of the most flexible marketing tools. You can make an animation video sales production about almost any product. Animation videos give you the chance to illustrate your brand in a creative manner.
Animations can use logos, brand images, and color schemes. These design elements help you make an interesting video. With animated videos, you can build and develop themes and brand icons.
If you create a video series of your products, people are likely to remember your brand. Make use of color and typefaces that can attract more viewers. Focus on designs that help you give out your company’s message.
Did you know that animated videos can boost conversion rates? 83% of businesses say that videos help them get more revenue. Videos about your product can lead to more sales.
As your conversion rate increases, so does your online presence. Videos are a great medium for product marketing. When you use animated video marketing, you leave lasting impressions on your viewers.
3. Engage With Customers
Videos are a great way to engage with a target audience. Almost 80% of online activity goes to watching videos. Animated videos are a great marketing tool because they present important information.
Animated videos can answer questions that your customers may have. Your online video can show viewers how to use a product. Your video can be an animated tutorial or an “explainer” video.
Animated videos can serve as great visual content to put on your social media platforms. Videos are shareable content and are more likely to get shared on other platforms. If one of your target customers like your video, they will share it and this can help you boost brand trust.
More and more people prefer to watch online videos. Use a channel that your target audience already uses to effectively market your product.
4. Animations Can Simplify Complicated Topics
Visual content is a marketing tool with high value. Most social media platforms make use of visual content to appeal to their users. These include Facebook, Instagram, Pinterest, and Twitter.
The brain can process images faster than words. Visuals allow you to break down your content into pictures. Complex topics are then easily explained through videos.
Long lines of text are harder to digest than images. Using videos to market your products provide an easy and interesting way for viewers to understand your product. Videos can explain the function of your products.
Animations can help you spark emotions in your viewers. These emotions can lead to good impressions and build brand trust. People pay attention to animated videos more than traditional ads.
You can help your viewers to understand hard topics with animations. It can bring to life concepts in a way that text or live videos can’t.
5. Animation Is Cost-Effective
An advantage of using animated video production is that it’s cheaper than live videos. Live videos are more expensive because it requires a large team. You need to look for actors, directors, and cameramen to shoot one ad.
Animation production teams are smaller and can still get the job done. You can reach a larger audience using videos. Upload your videos to user-friendly platforms like YouTube to reach your target audience.
Another great thing about videos is that they last forever. Animations will continue to be a lasting trend. You don’t have to worry about your videos looking dated.
You don’t need to keep updating the videos on your website, either. Anyone can find and watch your video with the click of a button. Videos are less expensive to maintain and update compared to brochures and user manuals.
Animated videos can even help you track the growth of your business. Videos allow user feedback, so you can see if your customers are happy with your product. Your marketing team can track which videos in particular help raise sales.
Looking for an animation team? Check out Motion Graphics Studio.
Get the Best Animated Video Production Now!
Videos are the most effective visual content you can have. Animated video production can give your company long-lasting benefits. It’s a cost-effective way to reach a large audience and gain loyal customers.
Thank you for reading! If you found our article helpful, consider checking out the rest of our guides! We have more great tips and tricks to help you in running your company.