Did you know that people spend an average of 28 minutes on Instagram every day? And Instagram has 500 million active daily users! Not only that, but 90% of Instagram users follow at least one business.
Is your business using Instagram to your advantage? If not, you need to step up your Instagram strategies. Read on for 5 Instagram tips that can help you boost your engagement and sales.
1. Don’t Be Inconsistent with Posting Content
Once a follower or customer starts following your Instagram account, they expect consistent and engaging content from you. Modern customers and social media users are pretty demanding in that way. If they don’t see consistency in your content creation, they will unfollow and find some other business to engage with.
2. Don’t Forget to Use Instagram Stories and Reels
Using Instagram as a business means not only focusing your efforts on taking great pictures of your products and services but also using Instagram stories and reels to get at a bigger audience. If video isn’t your thing, you need to get over that fast! This is because, on Instagram, video ads garner 3 times as much engagement as sponsored images.
3. Don’t Be Afraid to Share Your Personal Story
Getting Instagram followers without following is easy. All you need to do is share your authentic voice and personal story. Too many businesses are afraid to share the story of how they started or their daily trials and tribulations for fear of ruining their brand image.
But being fake or inauthentic hurts your brand reputation and follower engagement even more. People don’t necessarily want to connect with your business, but with you, as the business owner. People make connections with people – remember that next time you post on Instagram.
4. Don’t Post at Random Times of Day
Looking for Instagram hacks? Here’s one. Post at the right time for your audience – that way you can get the maximum engagement possible.
What would that ideal time be for your audience? It depends. Are they university kids? They might be on Instagram late at night or early in the morning, with their days filled with school and activities. If your audience is mostly professionals, you will have to catch them at lunchtime around 11 am to 1 pm.
5. Don’t Post Content That Your Followers Don’t Engage With
It’s quite easy with Instagram analytics to tell what kind of posts your followers love and engage with, and what posts get a big fat ‘no’. Start analyzing your Instagram dashboard and figure out what your content calendar should be focused on. There’s no point posting regularly if you aren’t posting stuff your followers care about.
Instagram Tips 101
With the Instagram tips shared above, you are ready to get started on your Instagram journey. Remember that each business is going to have a unique experience on Instagram. The more you play around on Instagram, the more you will learn what your Instagram strategy should be.
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