With the fallout of the coronavirus, many businesses now have to rely solely on their online presence in order to keep themselves afloat. For businesses that haven’t spent the time strengthening their SEO in the past, this should be one of your top priorities now.
To help you with this, here are three beginning SEO tasks that every business should do.
Fix Technical Issues
If you have a website and do any type of business online, it’s vital that your pages run how they’re intended to. But because things can break or malfunction, there are often parts or pages of a website that experience technical difficulties. Not only is that bad for your user experience, but if you don’t fix these technical issues in a timely manner, they can also cause your search rankings to take a hit.
According to Mindy Weinstein, a contributor to Search Engine Journal, some of the biggest problems that you should fix on your website from a technical standpoint include things like broken links, duplicate content, and slow site speed. With these technical issues taken care of, you can then focus on the design and content of your website, which are the main things that can get someone to your site and cause them to convert how you want.
Create Keyword-Specific Content
While keywords aren’t as big of a deal now as they may have been in the past, it’s still important that you do some keyword research and that you create keyword-specific content that also is useful and relevant.
With this kind of keyword research, Tom Demers, a contributor to WordStream.com, shares that you don’t use the keywords you’ve found or want to go for in order to create content that’s simply jam-packed with these phrases. Rather, you use the information you glean from keyword research to understand what people are looking for from a business like yours and how your content can address their issues in the most logical and helpful way.
Know How To Get Found
To make it easier for your customers or clients to find you online, which is the point of doing SEO in the first place, you should do everything in your power to make it as easy as possible for your information to be found.
A few ways you can put this into action, according to Tammy Harris, a contributor to Forbes.com, is to submit your company information on online directories and to create various social media accounts on applicable social platforms. By doing this, you’ll be able to ensure that your business will at least show up in these ways when someone searches online.
If you’re needing to do some high-level SEO work for your business, consider using the tips mentioned above to help you learn how to set out doing this work.