To broaden the number of customers or influencers, you need to make your product or service known, on a larger scale. How would you do so? Email outreaching is probably the oldest and useful method you have got to reach out to the new audience.
While outreaching, you need to keep in consideration that your recipient receives multiple such emails. Then how would you get the writers or bloggers to go for your product or service? That is where we give you a hand by providing you the top tips for blogger outreach.
What is Blogger Outreach?
Blogger outreach is the process of reaching out to the journalists or relevant bloggers to ask them to write about your product or service. In return for this, you can offer them money or free access to your product.
The purpose of this is to get more and more people to make a purchase from your brand or company. The journalists or bloggers drop a link to your website so for quick access and that is how blogger outreaching works.
Tips for Blogger Outreach
Now that we have realized the importance of blogger outreach the next step is to go about this smartly. Therefore, without any further due let’s get straight to the top tips that would make your blogger outreaching successful.
Finding the Prospects
Finding the right journalist or influencer is the most important part of blogger outreaching. You cannot entrust anyone with your brand because at last it’s all about generating sales and you are investing money for this.
It’s a lot better if you find someone who writes for a similar niche because it would be his/her expert area and you would be able to get the best out of it. In this regard, Google is the most helpful tool you have got. Just do the quick research by writing an appropriate keyword.
After that, you need to go through the website that you found most relevant. And see which blogger or writer is worth investing in. You would have to grasp information like the name of the publisher or writer.
Lastly, going through the writer’s introduction, biography, profile, or whatever relevant you find might be helpful. Because doing so would help you know him/her a little.
Finding the Contact Details
Now that you have shortlisted the writers the next step is to find the contact info. The issue that arises is about the accurate contact information of the writer is nowhere to be found. Then how do you connect to them?
Well obviously, you would contact them via email because it is the most professional way of reaching out to someone. It was recorded that about 61% of consumers like to be contacted via email for professional purposes.
This is the point where you would require a suitable email finder for the resolution of your problem. Email search tool is the software that company holders use for finding the email addresses for blogger outreaching.
If you haven’t yet chosen the right email finder for the marketing purpose you can do so by considering certain factors like, how it works, how much it costs, and what features it comes with. Various email finders in the market are known to be the best. For example, Ninja Outreach, Snov.io, Hunter, etc. Email finders offer the following benefits.
- It allows you to contact investors that could contribute to the growth of your company.
- Email finder could be used as a lead generation tool allowing you to reach marketing leads that might become your future customers.
- It saves you much time and effort by providing an immediate result about the email addresses of the desired writer, publisher, journalist, etc.
Finally, if you have got the writer’s name, the domain, and an appropriate email finder you are good to go. All you have to do is try combinations of names and domains to search for the email address in the email finder. From the search result guess the email you find most relevant. At last, it’s all about how smartly you go about this process.
Composing an Email
Composing a professional email is the key to make a good impression on the recipient. The outreach email may have different formats, but you would require the editor’s name, subject line, and a sample blog for sure. You need to be careful about the following few points.
- The subject line of your email must be self-explanatory. That is to say, that idea of the email should be clear.
- Do your research about the writer. Doing so would let you structure the email, accordingly.
- Provide them with a reason that would attract them to you and your brand.
- Make your email brief and informative.
- Be creative and provide the writer with an appealing selling proposition.
Email is the first impression you are making on the writer. It needs to be appealing for your success. Therefore, while composing an email you need to keep into consideration the writer’s best interest. With the given traits, hopefully, you would be able to get your job done.
Last but not the least, whether you are experienced or a beginner you need to organize. Over time you would be required to do multiple blogger outreaching. Therefore, it becomes crucial to keep track of everything you do.
Continuous evaluation is also crucial. If the particular writer or journalist is not generating sales to your brand. You would have to look for another one. That is how you would build and maintain relationships with the bloggers, writers, or publishers.
With the given four tips you would be able to make the best out of blogger outreaching. Your brand would become known at the broader level that would create opportunities. Successful blogger outreaching would enable you to build your reputation online.
The best blogger outreaching is one that builds trust and guarantees success.