The U.S. business administration recommends spending 7 to 8 percent of your gross income on digital marketing.
But just because you’re spending money on marketing doesn’t necessarily mean it’s going to work. You have to have the best digital marketing strategy that works for your business and your customers.
You need smart marketing, a smart marketing funnel. What does that involve?
It involves simple parts that turn your digital marketing funnel into a steady stream of income.
Here’s a guide on how to make digital marketing funnel simple.
The Beginning of the Funnel
This is the awareness stage. It’s where your potential customers are first learning about your business and how you can help them.
For instance, the top or beginning of a funnel could be something as simple as a blog post or direct ads. The goal is to show your business’s unique value propositions and why it’s different than your competitors.
When you bring in customers at the beginning of your funnel, you’ll then move onto the middle stage of your funnel.
The Middle Part of the Funnel
The middle part of the funnel is when you bring more awareness and curiosity to your business.
You’re educating your audience on how you’re different. You’re showing them what you can do to help them.
For example, you’re sending your customers ebooks, emails, and resources that show them the value of your business. You’re nurturing them with information so they trust you.
But you’re also introducing scarcity. You’re showing them why not every spot is available. You’re showing why it’s better to buy sooner rather than later.
The more trust you gain from potential customers, the more likely they are to buy from your business.
The End Part of Your Funnel
At the end of the funnel is the part where you close the sale. You’re continuing to show scarcity and why it’s important for someone to buy now rather than later.
But the goal is to show your product and how it’s helping customers. It’s a good time to show testimonials. You’re showing what’s unique about your product.
You’re also having sales through emails and advertisements and getting people to buy. You’ve introduced them to your product and nurtured them, and now you want your potential customers to take action.
You can learn more about creating a simple marketing funnel by checking out this small business marketing tool kit.
Now You Know How to Create a Digital Marketing Funnel
When it comes to creating a digital marketing funnel, there’s a lot to learn. There are a lot of challenges because you have to nurture your audience. They don’t want to buy right away.
This guide shows you how simple it is to create a digital marketing funnel. The key is to create the material that is nurturing and eventually gets your customers to buy.
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