Television camera recording publicity event. Camera in focus, operator and event blurred
Increasing website traffic is a great way to secure your brand’s future. It will increase your SEO score and allow more people to discover it through organic search results. What’s great is that there are many ways for you to get people to check out your website.
You can tempt them through blogs and articles or use social media to guide them to the landing page. Among these methods, though, videos are the most effective at increasing website traffic. You can use different types of videos to engage customers and increase revenue for your brand.
Their flexibility allows you to find the right video type to market your content. Read on to learn about the different video types to help you with your marketing strategy.
1. Vlogs
Blogs are a great way to share your thoughts about a certain topic. They’re also great at informing people about the topics that most people are unfamiliar with. Their versatility allows you to use them to cover any product or topic.
With more people finding blogs less engaging, though, it’s better to resort to their video alternative, vlogs. This works better because people can play the video in the background and listen to it instead of reading the blog. Doing so gives them more freedom to do what they want while consuming your media.
These types of videos are surefire ways to engage your audience. This is because the essence of a vlog comes from the presenter. Achieving this makes vlogs feel more personal since you can see the presenter’s emotions while they talk about certain topics.
With how cheap they are to produce, they’re the best option if you’re under a budget. Despite this, though, you can still deliver your opinions as you would with a blog. The only difference is that more people will find the content engaging.
Because of how trendy vlogs are, more people will watch and share them. You can then take full advantage of the benefits of video marketing.
2. Company Culture Videos
If you want to give your viewers a look at what’s behind the scenes, then you want to use a company culture video. These videos are great for established brands that want to connect with their audience.
Keep in mind that videos show the human side of your brand. You can use this to introduce the employees to your audience. Showing them who’s responsible for the service you provide is great at making them loyal to your brand.
This is because seeing and knowing about your employees makes them feel included in your company’s growth. Doing this also helps you craft a unique image for your brand.
You can paint any picture you want to show to your audience with these videos. It also helps if your employees tell something about themselves or the company. Help your audience feel closer to them as people.
3. Documentaries
Do you aim to provide educational commentary to your audience? If you are, then documentaries are the best video type for you.
These videos are great for covering large topics in a single go. This is a good choice because producing a video is the longest part of the process. Making a few but long videos will make it easier for you to upload it and focus on other topics.
This is a good video choice only in certain situations. You need some information to provide commentary about a certain topic. This is because the narration is an important part of documentaries.
With no narrative source, people won’t know what’s going on in the video. The success of a documentary also lies in its audience. This makes it a good choice only if you have a niche audience to provide content.
4. Tutorials and Explainers
Tutorials and explainers are the same video type. These videos explain to the viewer how a certain product works. These can also teach people how to use certain products and how to be effective in using them.
What’s great about these videos is that you can use them with any product. As long as you teach people how the product works, you’ll have a good tutorial video to post.
You can use this video type to build a reputation for your brand. People always need helpful content on the Internet. These videos are the perfect way to get them familiar with your brand.
5. Event Videos and Product Reveals
Event videos are the best way to showcase the upcoming products from your company. These are popular with fans of your company since most of them can’t make it to the actual event. You can make them feel included when your company showcases your new products.
These videos were more popular before, featuring the entire event in a single video. With the rise of shorter videos, though, fewer people watch these videos to completion. Another advantage is that short clips are better for montage videos instead.
This is better for the current generation since they have a shorter attention span. Most of them won’t appreciate lengthy videos anymore. Make a compilation of the highlights of the event instead to make it more watchable.
6. Product Reviews
Reviews are a great way to introduce the features of your new products. It’s a great choice for companies who don’t have enough to have an event to showcase their products.
You now have the perfect way for your company to hype the public about the new release. This is only if you do the product review right, though. This means that you can’t be the one to review your product.
People will see this as a biased review that will only be bad for your brand. Hire influential people to review your product instead. Influencers are perfect for this because people trust them to give an honest review.
7. Animations
Animations allow you to dig deep and explain the inner workings of your product. It’s a great avenue to explain complexities if you can’t find the right words to use.
This is also a trending video type because it is unique and versatile. You can provide an accurate depiction of historical figures, fictional characters, and microscopic entities to your viewers with the help of animations.
You can also use animations for tutorials, documentaries, or vlogs. Finding a unique way to use animations will help you build an identity for your brand.
Learn About the Different Types of Videos and Use the Best Type Today
Dominate the Internet by using different types of videos today. With the right video type, you’ll engage the viewers and persuade them to check out your website. Increase your web traffic and engage your viewers now!
Want to learn more about videos and marketing? Continue discovering all the tips and tricks you need by reading our content today!
