Guest posting should be at the forefront of your marketing tactics if you are targeting a specific audience and looking for backlinks. While Google publically warned against low-quality guest posting in bulk, there’s no doubt that guest posting would be at the forefront of link building strategies.
But as such the question is…
Q. What is guest posting?
When you write and publish a spectacular piece of content on someone else’s website, the practice is known as guest posting. As simple as it can be, guest posting can help establish your expertise, leverage referral traffic, and help you connect with the new audience.
A completely white hat SEO practice that can help improve your website’s rankings in Google search results, guest posting is the most common mode for fetching backlinks.
Let us understand how…
Q. How does guest posting help with link building?
Guest posting can work in a number of ways and follows a couple of different scenarios. The foremost and the best-observed scenario is when a renowned editor of a high-quality blog invites you to write a guest post for their blog.
Another scenario is when you seek prospective blogs and outreach influencers to publish content and fetch contextual links. Experienced professionals such as OutreachMonks Guest Posting services, can help in this scenario. These professionals understand the nitty-gritty of guest posting and the different factors affecting the performance of your link building campaigns.
Steps to link building through guest posting
Guest posting is easier than it sounds, although, it requires patience and smart efforts to bring in the best results. Here are the steps that you can follow to seek the best guest posting opportunities and build a healthy link profile for your own blog.
1. Find Prospects For Guest Posting
Start your search from the sites that offer guest posting opportunities. Most of the blogs have a dedicated section for guest posts. Importantly, you need to make sure that when you are searching for prospects, you search them within your niche. Relevancy to niche can help you earn authority for your blog. Meanwhile, it helps Google understand the industry your content expertise in.
2. Organize Your Data
Once you have prospective blogs, you need to organize the data. You can create an excel spreadsheet to sort out the most relevant and high-authority blogs for guest posting. You will have to outreach these prospects in order to seek guest posts and comply with their guidelines.
3. Write An Amazing Piece Of Content
Once you have your prospects in place, agreed to allow you guest post with embedded contextual links, you can start with your content creation. According to experts at OutreachMonks, a stellar piece of content is more likely to help with your SEO campaign and bring in the desired result.
4. Get Your Post Published And Enjoy The Link Juice
Now that you have everything in place- your guest posting prospect has agreed to publish your content, and you have created an amazing article to be published, it’s time you share it with the blogger. The embedded link in your curated content shall bring in referral traffic and a lot of authority to your blog. Isn’t it what you need to rank better in Google results?
Guest posting is not just meant to build links, it also helps with earning value for you as a blogger before your audience. All in all, guest posting should be on the top of your SEO strategy.
