If you’re a marketer working to get the most out of WordPress, you’re not alone. WordPress users create about 70 million new posts per month!
Getting noticed in a sea of websites isn’t always simple but there are ways to make it easier.
Plugins are great tools for WordPress users, adding function and features to your site.
What’s the most essential plugin for your WordPress site? Read on and we’ll help you answer that question!
What’s a Plugin?
A plugin is an app that runs on top of the basic WordPress site. The apps offer additional features not found on the basic platform. There are over 50,000 plugins available.
Take your website way beyond a blog with plugins. From knowledge-based plugins to online galleries, there’s an enormous amount of options.
Let’s take a look at some of the essential plugins for digital marketers.
OptinMonster
One of your best lead generators is a popup opt-in tool on your website. If you don’t have one, you’re missing out on an easy way to capture email addresses.
Add eye-catching sign-up forms without paying a developer. OptinMonster also comes with built-in analytics and A/B testing. You’ll even convert visitors before they leave your website.
Yoast SEO
With Yoast SEO, add XML sitemaps, breadcrumb navigation, meta tags, and more. Using this handy plugin helps search engines find your website.
When search engines identify your niche, your organic search traffic improves. Yoast keeps on top of all the WordPress changes too.
Google XML Sitemaps
Do you have an XML sitemap? Do you know what one is? If not, Kurt Chrisler can help you.
In a nutshell, an XML sitemap helps search engines do a better job of indexing your blog. This helps you get your blog posts to the top of the search rankings.
It’s called Google XML Sitemaps but it helps other search engines find your site too. It’s easy to use even if you don’t have a lot of technical knowledge.
The Broken Link Checker
Search engines penalize sites with missing images and broken links. The Broken Link Checker scans your entire site, including posts and comments. When it comes across a link problem, it notifies you.
Choose your preferred mode of notification – email or the dashboard.
This essential plugin even comes with the option of preventing search engines from following broken links.
Akismet
You’ve heard of Akismet already if you have a WordPress site. It’s a plugin that fights spam in blog comments.
Akismet offers the chance to review comments within the admin screen. Is there an especially egregious spammer? Akismet lets you block him.
Essential Plugin Programs for Your WordPress Site
If you’re new to WordPress, the number of essential plugin programs is overwhelming.
Every marketer has different needs. You may need to try many plugins before you hit on the apps that work best for your company. But these are a few that every marketer should have on her WordPress website.
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