When you launch an email campaign, one of the crucial components is the call to action button.
This article will discuss how to use CTAs in your email marketing campaigns effectively.
How long have you been doing email marketing? If you are naive, you might probably have some questions about building the prospect list, email marketing tools, etc.
Before looking at how to use Call-to-actions effectively in your emails, let me give you a glimpse of building the prospect list pretty quickly.
Search emails by name.
Being a budding marketer, you may wonder how it is even possible to search emails by name.
Thanks to advanced technology like big data and machine learning, it has made it pretty straightforward to find a person’s email address format.
GetEmail.io is one such tool that operates in such a manner.
You can initially go for the free plan and see if the tool meets your expected result, and then go for the paid version.
How many call-to-action is OK to have?
People often misunderstand that having more call-to-action in the email gives their recipients more options to engage with them.
However, that’s not how it always works. A balance between the number of call-to-actions and simplicity is needed.
When you have too many CTAs, your email subscribers are more likely to feel overwhelmed.
Therefore, it is essential to provide what is needed.
I would recommend that you go with a single objective per email. Hence, it’s good to have one CTA per email.
And by any chance, if you need more than one CTA, you could place a secondary CTA with a different color.
A look at the placement
Almost every marketer has their opinion on the best placement for call-to-action buttons or text.
Some believe that it should be placed in a way that recipients should be able to see the CTAs without scrolling down. And some say that putting the CTAs at the bottom of an email does a better job.
What’s the best CTA design?
Your call-to-action button should be prominent enough to entice your subscribers to click.
When you use a button instead of hyperlinked text, there is a high chance of a conversion. And the color you pick should be highly attention-seeking. And you must also ensure that the CTA button size is chosen appropriately.
How to choose wordings for CTA?
It would be best if you were careful about the word you choose for your call to action. It should provide a proper direction for subscribers to take the right action.
A/B testing your CTA
A slight difference in your CTA can make a huge difference. You have to test different aspects of your call to action and see what works best with your audience.
While performing the test, you should test with one thing at a time; otherwise, it will be difficult to conclude which change has given rise to a particular result.
Final Thoughts
By using all that we have discussed in this article, you can now create intriguing CTAs in your emails that would encourage your potential audience to take action.
