Promotional merchandise is often given out at different events and gatherings, and you can also choose to give out promotional merchandise as gifts for Christmas and other holidays. There’s no doubt that promotional merchandise can set your company and brand in a positive light, but it can do the opposite as well – if not chosen carefully, the promotional merchandise you give away can give a detrimental image. But fortunately, this hardly happens, as most everyone appreciates receiving something for free, even if it’s a small pen or keychain. But what should you know about the real advantages of giving out promotional merchandise to your customers? Let’s find out.
- Increased recognition for your brand
Any business will have a goal of enhancing their reputation, and this can only come about with the proper products or services as well as the proper exposure to their target audience. You want, of course, to stand out from the competition and be instantly and easily recognised by your customers. And this is where promotional giveaways and merchandise can definitely increase recognition for your brand. Promotional merchandise can be kept for a long time, especially if you choose something that is of the highest quality which can be used over and over again, and this can serve to reinforce the image of your brand as well. In fact, here’s something you should know: six out of ten individuals tend to keep the promotional items they receive for as long as two years, and 50 per cent of individuals actually use their promotional products or merchandise every single day. And every time one of your customers uses your promotional item, they will be reminded of your brand, even if they are only reminded in a subconscious manner.
- Enhance retention and loyalty
Promotional merchandise can also help enhance retention and loyalty from your customers because it brings forth your true brand personality. If your customers are constantly and continuously exposed to your brand because of your promotional items, they will remember your brand and will be more likely to transact with you in the future. A lot of consumers actually do business with a particular company after they have received a promotional item, and it has been shown that those who receive a promotional giveaway will remember the name of the business or company even after a year.
- A cost-effective strategy
Compared to other products which can be restrictive in terms of cost or other marketing strategies which may be too expensive, such as media strategies, promotional items are easy on anyone’s budget. This is because you can choose from a broad array of promotional merchandise, such as those from https://www.fyldepm.co.uk, which offers everything from desk accessories to clothing to drinkware to eco and recycled products as well as bags, products geared towards health and wellbeing, and even food such as sweets and chocolate. The great aspect of promotional merchandise is that anyone can talk about it – hence making use of the ‘word of mouth’ strategy – and this can boost your promotional merchandise investment significantly. What’s more, promotional items can be easily passed on from one user to the next (such as pens and USBs), which increases the good impression given by your brand and company.